{"id":1623,"date":"2009-09-07T13:31:28","date_gmt":"2009-09-07T11:31:28","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=1623"},"modified":"2017-04-19T11:08:20","modified_gmt":"2017-04-19T09:08:20","slug":"hyperlokalt-pa-lokus","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2009\/09\/07\/hyperlokalt-pa-lokus\/","title":{"rendered":"Hyperlokalt p\u00e5 Lokus"},"content":{"rendered":"<p>En ny lokalt-baseret nettjeneste \u00e5bnede f\u00f8r sommeren under navnet <a href=\"http:\/\/lokus.dk\">Lokus<\/a>, som fors\u00f8ger at blive en slags indgang til det lokale sociale netv\u00e6rk med hyperlokale nyheder.<\/p>\n<p>Ideen er at man kan opdage og selv bidrage til hvad der foreg\u00e5r i sit lokalomr\u00e5de. S\u00e5 her er nyheder fra lokalavisen, opslagtavle (som det kendes fra den lokale k\u00f8bmand) med k\u00f8b og salg mellem private og efterlsyninger af andre til sit kor eller anden interesseklub.<\/p>\n<p>Der er tilbud fra butikker i n\u00e6romr\u00e5det (hos mig er det f.eks. fra den lokale Sportsmaster, Blockbuster, boghandlere etc), boligannoncer, begivenheder s\u00e5 som lokale teaterstykker, gudstjenester og oplysninger fra politiet, lokale vejarbejder osv. Derudover service-oplysninger som lokale togtider og vejr-udsigt.<\/p>\n<p>Indholdet p\u00e5 sitet kommer s\u00e5 vidt jeg kan forst\u00e5 b\u00e5de fra brugeren som selv opretter beskeder p\u00e5 sitet og\u00a0fra\u00a0lokale (og vel ogs\u00e5 landsd\u00e6kkende) handlende og organisationer som l\u00e6gger tilbud og beskeder ind. Endelig ser det ogs\u00e5 ud om som Lokus via webrobotter afs\u00f8ger nettet for at finde lokalt indhold, f.eks blogannoncer fra Boliga og lokale annoncer fra Gul-og-Gratis.<\/p>\n<p>En lille video som beskriver ideen med sitet:<br \/>\n<object width=\"480\" height=\"295\" data=\"http:\/\/www.youtube.com\/v\/W7-oJzyd_w4&amp;hl=en&amp;fs=1&amp;color1=0xe1600f&amp;color2=0xfebd01\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/W7-oJzyd_w4&amp;hl=en&amp;fs=1&amp;color1=0xe1600f&amp;color2=0xfebd01\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p>Et lille screen dump af hvordan sitet ser ud for mit lokal-omr\u00e5de:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1739\" title=\"lokus-480\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2009\/08\/lokus-480.jpg\" alt=\"lokus-480\" width=\"480\" height=\"584\" \/>\n<p>Andre danske initiativer har ogs\u00e5 fors\u00f8gt sig ud i lokal-sites som binder lokalt (nyheds)stof og brugergenereret indhold sammen s\u00e5 som <a href=\"http:\/\/dinby.dk\">DinBy<\/a>, TV2&#8217;s <a href=\"http:\/\/1234.tv2.dk\/\">1234<\/a>, Jyske Vestkysten etc. Mingler fors\u00f8gte sig vist ogs\u00e5 med lokal-orienterede grupper p\u00e5 et tidspunkt.<\/p>\n<p>I mods\u00e6tning til nogle af de andre sites, gik Lokus i luften med en masse indhold, s\u00e5 man som bruger f\u00e5r lyst til at anvende og selv bidrage p\u00e5 sitet. Lokus undgik\u00a0p\u00e5 den m\u00e5de\u00a0det s\u00e6dvanlige h\u00f8nen-og-\u00e6gget indholdsproblem ved sites der anvender bruger-genereret indhold.<\/p>\n<p>En af konkurrenterne, Berlingskes <a href=\"http:\/\/dinby.dk\">DinBy<\/a>, som vi har <a href=\"http:\/\/blog.overskrift.dk\/2008\/09\/22\/dinby-landsd%c3%a6kkende-lokalt-socialt-netv%c3%a6rk\/\">blogget om tidligere<\/a>, s\u00e5 faktisk ud til at v\u00e6re g\u00e5et lidt d\u00f8d i netop manglen p\u00e5 (brugerskabt) indhold, men Berlingske ser nu ud til virkeligt at <a href=\"http:\/\/mediawatch.dk\/artikel\/berlingske-media-relancerer-dinbydk\">satse p\u00e5 DinBy<\/a>, bl.a. ved at <a href=\"http:\/\/mediawatch.dk\/artikel\/urbandk-nu-uden-nyheder\">neddrosle<\/a> Urban.dk og <a href=\"http:\/\/info.urbanblog.dk\/2009\/08\/07\/k%c3%a6re-alle-bloggere\/\">flytte folk<\/a> din DinBy. Ogs\u00e5 <a href=\"http:\/\/mediawatch.dk\/artikel\/soendagsavisen-i-clinch-med-berlingske\">S\u00f8ndagsavisen er p\u00e5 vej<\/a> med et hyperlokalt socialt netv\u00e6rk, kaldet <a href=\"http:\/\/minby.dk\">MinBy<\/a>.<\/p>\n<p>Man kan sp\u00f8rge sig selv om hvorfor det nu er s\u00e5 interessant med lokalt-orienterede websites, n\u00e5r nettet jo netop g\u00f8r det nemmere at g\u00f8re sig uafh\u00e6ngig af den fysiske verden samt at finde interessef\u00e6lleskaber med andre p\u00e5 den anden side af verden, ikke n\u00f8dvendigvis med sin nabo,\u00a0via sociale netv\u00e6rk som Facebook, MySpace og Twitter. Men det er m\u00e5ske mediernes interesse i markedet for lokal-annoncer de fors\u00f8ger at beskytte?<\/p>\n<p>Ogs\u00e5 i udlandet er der for tiden stort fokus p\u00e5 det lokale stof, hvor bl.a. den lokale nyheds-aggregator <a href=\"http:\/\/www.techcrunch.com\/2009\/08\/17\/msnbc-picks-up-hyperlocal-news-aggregator-everyblock\/\">EveryBlock er blevet opk\u00f8bt af MSNBC<\/a>, og <a href=\"http:\/\/kara.allthingsd.com\/20090611\/back-to-the-future-aol-adds-local-with-two-acquisitions-including-ceos-start-up\/\">AOL har\u00a0opk\u00f8bt\u00a0b\u00e5de Patch og Going<\/a>, begge i &#8220;hyperlocal community news&#8221; omr\u00e5det. Men som Mediehack kunne fort\u00e6lle forleden har<a href=\"http:\/\/mediehack.elmose.com\/?p=788\"> Washington Post m\u00e5tte lukke<\/a> sin hyperlokale satsning.<\/p>\n<p>Lokus er\u00a0ikke en helt uafh\u00e6ngig medie-spiller p\u00e5 det danske marked, idet\u00a0 TopDanmark st\u00e5r bag udviklingen. Jeg bes\u00f8gte Lokus\u00a0 for ca. halvandet \u00e5r siden &#8211; underlagt en heftig NDA &#8211;\u00a0 og der har da ogs\u00e5 v\u00e6re en del kritik af hvorfor det har taget s\u00e5 lang tid at udvikle &#8220;en Google Map applikation&#8221;.<\/p>\n<p>Overskrift.dk: <a href=\"http:\/\/overskrift.dk\/searchresult.php?q=Lokus&amp;t=c\">Lokus<\/a>,\u00a0<a href=\"http:\/\/overskrift.dk\/searchresult.php?q=minby&amp;t=c\">DinBy<\/a>, <a href=\"http:\/\/overskrift.dk\/searchresult.php?q=minby&amp;t=c\">MinBy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ny lokalt-baseret nettjeneste \u00e5bnede f\u00f8r sommeren under navnet Lokus, som fors\u00f8ger at blive en slags indgang til det lokale sociale netv\u00e6rk med hyperlokale nyheder. Ideen er at&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[299],"tags":[],"class_list":["post-1623","post","type-post","status-publish","format-standard","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyperlokalt p\u00e5 Lokus - Overskrifts blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2009\/09\/07\/hyperlokalt-pa-lokus\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyperlokalt p\u00e5 Lokus - Overskrifts blog\" \/>\n<meta property=\"og:description\" content=\"En ny lokalt-baseret nettjeneste \u00e5bnede f\u00f8r sommeren under navnet Lokus, som fors\u00f8ger at blive en slags indgang til det lokale sociale netv\u00e6rk med hyperlokale nyheder. 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