{"id":1755,"date":"2009-10-08T18:04:06","date_gmt":"2009-10-08T16:04:06","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=1755"},"modified":"2017-04-19T11:15:45","modified_gmt":"2017-04-19T09:15:45","slug":"danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/","title":{"rendered":"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog"},"content":{"rendered":"<p>Efter\u00e5ret\u00a0ser ud til at bringe en del danske b\u00f8ger indenfor &#8220;Web\u00a02.0&#8221;: i dag udkommer s\u00e5ledes &#8220;<strong><a href=\"http:\/\/twitterbogen.dk\/\">Twitterbogen<\/a><\/strong>&#8221; af <span class=\"fn\">Natasha\u00a0&amp; <\/span><span class=\"fn\">Jacob Friis Saxberg og <\/span> i morgen udkommer &#8220;<strong>Lyt til elefanterne<\/strong>&#8221; (se bloggen <a href=\"http:\/\/digitaletanker.dk\/\">Digitale Tanker<\/a>)\u00a0af Anne Ebbesen\u00a0&amp; Astrid Haug.<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-1923\" title=\"roi-bog\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2009\/10\/roi-bog.jpg\" alt=\"roi-bog\" width=\"300\" \/>F\u00f8rst ude er dog Henriette Weber, som allerede p\u00e5 eget forlag har udgivet &#8220;<a href=\"http:\/\/weloveroi.com\/\"><strong>ROI &#8211; Return on Involvement<\/strong><\/a>&#8221; med undertitlen &#8220;hvordan du bruger social web til at skabe business unusual&#8221;.<\/p>\n<p>Henriette Weber har arbejdet intensivt med Social Marketing i de seneste \u00e5r, og har bl.a. <a href=\"http:\/\/blog.overskrift.dk\/2007\/10\/10\/henriette-weber-jubler-med-jaiku-over-google-opkob\/\">hjulpet mikroblogging tjenesten Jaiku<\/a> op til de blev opk\u00f8bt af Google.<\/p>\n<p>Bogen er en gevaldig opsang til s\u00e6rligt virksomheder om at anvende de nye online muligheder for at g\u00e5 i dialog og glemme den gammeldags envejskommunikation. Det handler ikke s\u00e5 meget om alle de smarte Web 2.0 v\u00e6rkt\u00f8jer som blogs, wikis, Facebook, Twitter osv. men snarere om en n\u00f8dvendig holdnings\u00e6ndring internt i virksomheder til at involvere sig og g\u00e5 i samtale med brugerne og potentielle kunder samt at give mere slip p\u00e5 kontrollen over hvor og hvordan samtalen om g\u00e5r om virksomheden og dens brands<\/p>\n<p>Bogen har allerede v\u00e6ret anmeldt hos f.eks. <a href=\"http:\/\/www.dseneste.dk\/index.php\/sociale-medier\/anmeldelse-return-of-involvement-henriette-weber\/\">S\u00f8ren Storm Hansen<\/a> p\u00e5 dSeneste og <a href=\"http:\/\/mads-k.com\/andet\/anmeldelse-en-l%C3%B8jerlig-bog\/\">Mads Kristensen<\/a> p\u00e5 Mads K, og jeg m\u00e5 give de to ret i deres betragtninger.<\/p>\n<p>S\u00e6rligt formen og tonen er sv\u00e6r at sluge, hvis man da ikke lige kender Henriette (som jeg heldigvis ogs\u00e5 g\u00f8r). Man kan sagtens\u00a0se Henriettes engagement og k\u00e6rlighed til\u00a0social marketing\u00a0skinne igennem p\u00e5 siderne, men s\u00e6rligt i den luftige f\u00f8rste halvdel af bogen kammer det n\u00e6sten over i\u00a0de politisk korrekte\u00a0hippie-agtige\u00a0holdninger\u00a0som gennemstr\u00f8mmer dele af &#8220;web 2.0 bev\u00e6gelsen&#8221; med Vi har set lyset; I andre har ikke fattet det endnu.<\/p>\n<p>Ind i anden halvdel bliver det dog mere konkret med case eksempler, introduktion af\u00a0redskaber og \u00e6ndringer i tankegangen der er n\u00f8dvendige ved social marketing. Problemet er som S\u00f8ren Storm Hansen ogs\u00e5 siger, at med et s\u00e5 ungt fagomr\u00e5de er der ikke meget emperi at holde sig til endnu, s\u00e5 det bliver meget med f\u00f8lelser og fornemmelser. S\u00e6rligt sjovt n\u00e5r Henriette sl\u00e5r p\u00e5 at man skal m\u00e5le p\u00e5 effekten i alle ender og kanter. Men man skal jo begyndet et sted.<\/p>\n<p>N\u00e5r det s\u00e5 er sagt, tror jeg faktisk bogen er en god introduktion til social marketing. For dem som ikke vil kaste sig over tyk udenlandsk litteratur som f.eks. <a href=\"http:\/\/www.forrester.com\/Groundswell\/\">Groundswell<\/a>,\u00a0vil jeg tro\u00a0ROI bogen med en dansk vinkel giver et godt f\u00f8rste indblik i emnet for folk ude i virksomheder og organisationer om <em>hvorfor<\/em> det er n\u00f8dvendigt at opbygge viden om social marketing.<\/p>\n<p>Bogen kan k\u00f8bes p\u00e5 <a href=\"http:\/\/weloveroi.com\/\">We Love ROI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Efter\u00e5ret\u00a0ser ud til at bringe en del danske b\u00f8ger indenfor &#8220;Web\u00a02.0&#8221;: i dag udkommer s\u00e5ledes &#8220;Twitterbogen&#8221; af Natasha\u00a0&amp; Jacob Friis Saxberg og i morgen udkommer &#8220;Lyt til elefanterne&#8221;&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[299],"tags":[395,237,330,263,336],"class_list":["post-1755","post","type-post","status-publish","format-standard","hentry","category-inspiration","tag-social-marketing","tag-sociale-medier","tag-sociale-netvaerk","tag-twitter","tag-web-2-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog - Overskrifts blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b\u00f8ger-om-web-20-henriette-webers-roi-bog\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog - Overskrifts blog\" \/>\n<meta property=\"og:description\" content=\"Efter\u00e5ret\u00a0ser ud til at bringe en del danske b\u00f8ger indenfor &#8220;Web\u00a02.0&#8221;: i dag udkommer s\u00e5ledes &#8220;Twitterbogen&#8221; af Natasha\u00a0&amp; Jacob Friis Saxberg og i morgen udkommer &#8220;Lyt til elefanterne&#8221;&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b\u00f8ger-om-web-20-henriette-webers-roi-bog\/\" \/>\n<meta property=\"og:site_name\" content=\"Overskrifts blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/overskrift\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-08T16:04:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-19T09:15:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2009\/10\/roi-bog.jpg\" \/>\n<meta name=\"author\" content=\"Stefan B\u00f8gh-Andersen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@overskrift\" \/>\n<meta name=\"twitter:site\" content=\"@overskrift\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/\"},\"author\":{\"name\":\"Stefan B\u00f8gh-Andersen\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/person\\\/b78220010603ce4384fa7758a6eabaf3\"},\"headline\":\"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog\",\"datePublished\":\"2009-10-08T16:04:06+00:00\",\"dateModified\":\"2017-04-19T09:15:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/\"},\"wordCount\":477,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/roi-bog.jpg\",\"keywords\":[\"Social marketing\",\"sociale medier\",\"Sociale Netv\u00e6rk\",\"twitter\",\"Web 2.0\"],\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/\",\"name\":\"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog - Overskrifts blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/roi-bog.jpg\",\"datePublished\":\"2009-10-08T16:04:06+00:00\",\"dateModified\":\"2017-04-19T09:15:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/#primaryimage\",\"url\":\"http:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/roi-bog.jpg\",\"contentUrl\":\"http:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/2009\\\/10\\\/roi-bog.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2009\\\/10\\\/08\\\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\",\"name\":\"Overskrifts blog\",\"description\":\"Nyeste indl\u00e6g\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\",\"name\":\"Overskrift ApS\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/Just-the-dots-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/Just-the-dots-1.png\",\"width\":258,\"height\":257,\"caption\":\"Overskrift ApS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/overskrift\",\"https:\\\/\\\/x.com\\\/overskrift\",\"https:\\\/\\\/www.instagram.com\\\/overskrift\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10153434\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/person\\\/b78220010603ce4384fa7758a6eabaf3\",\"name\":\"Stefan B\u00f8gh-Andersen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"caption\":\"Stefan B\u00f8gh-Andersen\"},\"description\":\"Indl\u00e6gget er skrevet af Stefan, der er direkt\u00f8r i og stifter af Overskrift. Stefan er en skarp analytiker og har mange \u00e5rs erfaring med r\u00e5dgivning inden for sociale medier og nyhedssites.\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/author\\\/stefan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog - Overskrifts blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b\u00f8ger-om-web-20-henriette-webers-roi-bog\/","og_locale":"da_DK","og_type":"article","og_title":"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog - Overskrifts blog","og_description":"Efter\u00e5ret\u00a0ser ud til at bringe en del danske b\u00f8ger indenfor &#8220;Web\u00a02.0&#8221;: i dag udkommer s\u00e5ledes &#8220;Twitterbogen&#8221; af Natasha\u00a0&amp; Jacob Friis Saxberg og i morgen udkommer &#8220;Lyt til elefanterne&#8221;&hellip;","og_url":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b\u00f8ger-om-web-20-henriette-webers-roi-bog\/","og_site_name":"Overskrifts blog","article_publisher":"https:\/\/www.facebook.com\/overskrift","article_published_time":"2009-10-08T16:04:06+00:00","article_modified_time":"2017-04-19T09:15:45+00:00","og_image":[{"url":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2009\/10\/roi-bog.jpg","type":"","width":"","height":""}],"author":"Stefan B\u00f8gh-Andersen","twitter_card":"summary_large_image","twitter_creator":"@overskrift","twitter_site":"@overskrift","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/#article","isPartOf":{"@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/"},"author":{"name":"Stefan B\u00f8gh-Andersen","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/person\/b78220010603ce4384fa7758a6eabaf3"},"headline":"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog","datePublished":"2009-10-08T16:04:06+00:00","dateModified":"2017-04-19T09:15:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/"},"wordCount":477,"commentCount":3,"publisher":{"@id":"https:\/\/www.overskrift.dk\/blog\/#organization"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/#primaryimage"},"thumbnailUrl":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2009\/10\/roi-bog.jpg","keywords":["Social marketing","sociale medier","Sociale Netv\u00e6rk","twitter","Web 2.0"],"articleSection":["Inspiration"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/","url":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/","name":"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog - Overskrifts blog","isPartOf":{"@id":"https:\/\/www.overskrift.dk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/#primaryimage"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/#primaryimage"},"thumbnailUrl":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2009\/10\/roi-bog.jpg","datePublished":"2009-10-08T16:04:06+00:00","dateModified":"2017-04-19T09:15:45+00:00","breadcrumb":{"@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/#primaryimage","url":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2009\/10\/roi-bog.jpg","contentUrl":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2009\/10\/roi-bog.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.overskrift.dk\/blog\/2009\/10\/08\/danske-b%c3%b8ger-om-web-20-henriette-webers-roi-bog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.overskrift.dk\/blog\/"},{"@type":"ListItem","position":2,"name":"Danske b\u00f8ger om Web 2.0: Henriette Webers ROI bog"}]},{"@type":"WebSite","@id":"https:\/\/www.overskrift.dk\/blog\/#website","url":"https:\/\/www.overskrift.dk\/blog\/","name":"Overskrifts blog","description":"Nyeste indl\u00e6g","publisher":{"@id":"https:\/\/www.overskrift.dk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overskrift.dk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/www.overskrift.dk\/blog\/#organization","name":"Overskrift ApS","url":"https:\/\/www.overskrift.dk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.overskrift.dk\/wp-content\/uploads\/Just-the-dots-1.png","contentUrl":"https:\/\/blog.overskrift.dk\/wp-content\/uploads\/Just-the-dots-1.png","width":258,"height":257,"caption":"Overskrift ApS"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/overskrift","https:\/\/x.com\/overskrift","https:\/\/www.instagram.com\/overskrift\/","https:\/\/www.linkedin.com\/company\/10153434"]},{"@type":"Person","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/person\/b78220010603ce4384fa7758a6eabaf3","name":"Stefan B\u00f8gh-Andersen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","caption":"Stefan B\u00f8gh-Andersen"},"description":"Indl\u00e6gget er skrevet af Stefan, der er direkt\u00f8r i og stifter af Overskrift. Stefan er en skarp analytiker og har mange \u00e5rs erfaring med r\u00e5dgivning inden for sociale medier og nyhedssites.","url":"https:\/\/www.overskrift.dk\/blog\/author\/stefan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/1755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/comments?post=1755"}],"version-history":[{"count":1,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/1755\/revisions"}],"predecessor-version":[{"id":6859,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/1755\/revisions\/6859"}],"wp:attachment":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/media?parent=1755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/categories?post=1755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/tags?post=1755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}