{"id":2544,"date":"2012-04-23T11:38:18","date_gmt":"2012-04-23T09:38:18","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=2544"},"modified":"2017-04-19T10:55:38","modified_gmt":"2017-04-19T08:55:38","slug":"dell-og-yousee-i-social-media-problemer","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/","title":{"rendered":"Dell og YouSee i Social Media problemer"},"content":{"rendered":"<p>To interessante cases om sociale medier og p\u00e5virkning af brands fandt sted i Danmark i sidste uge p\u00e5 samme dag for hhv. Dell og YouSee.<\/p>\n<h2>Dell<\/h2>\n<p>Den f\u00f8rste case er Dell, som havde inviteret til seminar i forbindelse med at grundl\u00e6ggeren Michael Dell var i landet. Som moderator havde Dell valgt &#8220;bl\u00e6rer\u00f8ven&#8221; Mads Christensen, som kommer med sine kommentarer til den sk\u00e6ve k\u00f8nsfordeling i IT-branchen med udtryk som <em>\u201cIT branchen er heldigvis en af de sidste bastioner, som kan holde kvinderne ude. K\u00f8nskvoteringen er stadig nogenlunde sund og rask i jeres branche\u201d<\/em>. I publikum sidder bla. blogger og radiov\u00e6rt Christiane Vejl\u00f8, som hurtigt ytrer sig p\u00e5 Twitter med f.eks.:<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\"><p>S\u00e5 f\u00e5r Mads Christensen lagt sin dagsorden. &#8220;Der er jo n\u00e6sten ingen piger her i salen og det er jeg glad for. Hvorfor er I her overhovedet?&#8221;<\/p>\n<p>\u2014 Christiane Vejl\u00f8 (@christianevejlo) <a href=\"https:\/\/twitter.com\/christianevejlo\/status\/192212154005454848\" data-datetime=\"2012-04-17T11:25:23+00:00\">April 17, 2012<\/a><\/p><\/blockquote>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\"><\/script><br \/>\nDiskussionen tager hurtigt fart p\u00e5 Twitter og senere skriver Christiane Vejl\u00f8 et l\u00e6ngere blog-post om &#8216;oplevelsen&#8217;: &#8220;<a href=\"http:\/\/elektronista.dk\/socialt\/dress-code-blat-slips-og-mand\/\">Dress code: Bl\u00e5t slips og mand!<\/a>&#8221;<\/p>\n<p>Dagen efter er der en lang r\u00e6kke indl\u00e6g i forskellige medier, og Dell bliver n\u00f8dt til at distancere sig fra Mads Christiensens kommentarer. Senere blogger ogs\u00e5 Dorte Toft p\u00e5 Berlingske med <a href=\"http:\/\/bizzen.blogs.business.dk\/2012\/04\/22\/danmark-som-frizone-for-hold-kaeft-kaelling-fordel\/\">&#8220;Danmark som frizone for &#8216;Hold k\u00e6ft, k\u00e6lling&#8217;. Fordel?&#8221;<\/a>.<\/p>\n<p>Via <a href=\"http:\/\/overskrift.dk\/overblik\/\">Overskrifts Overblik<\/a> v\u00e6rkt\u00f8jet kan man se og unders\u00f8ge antallet, fordellingen og indholdet af omtalerne. Normalt er der omkring 5 &#8211; 15 indl\u00e6g om dagen omhandlende Dell, mens i dagene omkring Dell-sagen var mellem 150 &#8211; 200 indl\u00e6g, overvejende fra Twitter, men ogs\u00e5 blog-indl\u00e6g og kommentarer.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Dell-small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2554\" title=\"Dell-small\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Dell-small.jpg\" alt=\"\" width=\"440\" height=\"333\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Antal omtaler af Dell fra 5\/4 til 19\/4 2012.<\/p>\n<p>&nbsp;<\/p>\n<h2>YouSee<\/h2>\n<p>Den anden case handler om YouSee, som under Champions League kampen mellem Bayern M\u00fcnchen og Real Madrid gav sorte huller i transmissionen, <a href=\"http:\/\/www.dr.dk\/Nyheder\/Indland\/2012\/04\/18\/085820.htm\">til stor frustration for fodbold-seerne<\/a>. Som det ses af tilsvarende graf for YouSee, gav problemerne &#8220;seer-storm&#8221; i de sociale medier:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Yousee-small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2555\" title=\"Yousee-small\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Yousee-small.jpg\" alt=\"\" width=\"440\" height=\"336\" \/><\/a><\/p>\n<p style=\"text-align: center;\">Antal omtaler af YouSee fra 5\/4 til 19\/4 2012.<\/p>\n<p>Normalt er der mellem 10 og 20 indl\u00e6g om Yousee om dagen, mens der p\u00e5 dagen var over 300 indl\u00e6g, igen hovedsageligt p\u00e5 Twitter. Hos Yousee m\u00e5 pressechef Ib Konrad Jensen da ogs\u00e5 erkende &#8220;<a href=\"http:\/\/www.sporten.dk\/fodbold\/yousee-chef-det-vaerste-i-min-tid\">Det v\u00e6rste i min tid<\/a>&#8221; (fra Sporten.dk).<\/p>\n<p>Endnu engang eksempler p\u00e5 hvor hurtigt (d\u00e5rlig) omtale kan sprede sig vha. sociale medier, og vigtigheden for virksomheder og brands at kunne reagere hurtigt p\u00e5 denne slags social medie kriser, ogs\u00e5 via Social Media Monitoring.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To interessante cases om sociale medier og p\u00e5virkning af brands fandt sted i Danmark i sidste uge p\u00e5 samme dag for hhv. Dell og YouSee. Dell Den f\u00f8rste case er Dell, som havde inviteret til seminar i forbindelse med at grundl\u00e6ggeren Michael Dell var i landet.&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[302],"tags":[266,248,226,448,263],"class_list":["post-2544","post","type-post","status-publish","format-standard","hentry","category-analyser","tag-overblik","tag-overskrift","tag-social-media","tag-social-media-monitoring","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dell og YouSee i Social Media problemer - Overskrift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dell og YouSee i Social Media problemer - Overskrift\" \/>\n<meta property=\"og:description\" content=\"To interessante cases om sociale medier og p\u00e5virkning af brands fandt sted i Danmark i sidste uge p\u00e5 samme dag for hhv. Dell og YouSee. Dell Den f\u00f8rste case er Dell, som havde inviteret til seminar i forbindelse med at grundl\u00e6ggeren Michael Dell var i landet.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/\" \/>\n<meta property=\"og:site_name\" content=\"Overskrift\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/overskrift\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-23T09:38:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-19T08:55:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Dell-small.jpg\" \/>\n<meta name=\"author\" content=\"Stefan B\u00f8gh-Andersen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@overskrift\" \/>\n<meta name=\"twitter:site\" content=\"@overskrift\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/\"},\"author\":{\"name\":\"Stefan B\u00f8gh-Andersen\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/person\\\/b78220010603ce4384fa7758a6eabaf3\"},\"headline\":\"Dell og YouSee i Social Media problemer\",\"datePublished\":\"2012-04-23T09:38:18+00:00\",\"dateModified\":\"2017-04-19T08:55:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/\"},\"wordCount\":411,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/Dell-small.jpg\",\"keywords\":[\"Overblik\",\"overskrift\",\"Social media\",\"Social Media Monitoring\",\"twitter\"],\"articleSection\":[\"Analyser\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/\",\"name\":\"Dell og YouSee i Social Media problemer - Overskrift\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/Dell-small.jpg\",\"datePublished\":\"2012-04-23T09:38:18+00:00\",\"dateModified\":\"2017-04-19T08:55:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/#primaryimage\",\"url\":\"http:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/Dell-small.jpg\",\"contentUrl\":\"http:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/Dell-small.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2012\\\/04\\\/23\\\/dell-og-yousee-i-social-media-problemer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dell og YouSee i Social Media problemer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\",\"name\":\"Overskrift\",\"description\":\"Overskrifts blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\",\"name\":\"Overskrift ApS\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/Just-the-dots-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/Just-the-dots-1.png\",\"width\":258,\"height\":257,\"caption\":\"Overskrift ApS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/overskrift\",\"https:\\\/\\\/x.com\\\/overskrift\",\"https:\\\/\\\/www.instagram.com\\\/overskrift\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10153434\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/person\\\/b78220010603ce4384fa7758a6eabaf3\",\"name\":\"Stefan B\u00f8gh-Andersen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"caption\":\"Stefan B\u00f8gh-Andersen\"},\"description\":\"Indl\u00e6gget er skrevet af Stefan, der er direkt\u00f8r i og stifter af Overskrift. Stefan er en skarp analytiker og har mange \u00e5rs erfaring med r\u00e5dgivning inden for sociale medier og nyhedssites.\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/author\\\/stefan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dell og YouSee i Social Media problemer - Overskrift","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/","og_locale":"da_DK","og_type":"article","og_title":"Dell og YouSee i Social Media problemer - Overskrift","og_description":"To interessante cases om sociale medier og p\u00e5virkning af brands fandt sted i Danmark i sidste uge p\u00e5 samme dag for hhv. Dell og YouSee. Dell Den f\u00f8rste case er Dell, som havde inviteret til seminar i forbindelse med at grundl\u00e6ggeren Michael Dell var i landet.&hellip;","og_url":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/","og_site_name":"Overskrift","article_publisher":"https:\/\/www.facebook.com\/overskrift","article_published_time":"2012-04-23T09:38:18+00:00","article_modified_time":"2017-04-19T08:55:38+00:00","og_image":[{"url":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Dell-small.jpg","type":"","width":"","height":""}],"author":"Stefan B\u00f8gh-Andersen","twitter_card":"summary_large_image","twitter_creator":"@overskrift","twitter_site":"@overskrift","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/#article","isPartOf":{"@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/"},"author":{"name":"Stefan B\u00f8gh-Andersen","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/person\/b78220010603ce4384fa7758a6eabaf3"},"headline":"Dell og YouSee i Social Media problemer","datePublished":"2012-04-23T09:38:18+00:00","dateModified":"2017-04-19T08:55:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/"},"wordCount":411,"commentCount":4,"publisher":{"@id":"https:\/\/www.overskrift.dk\/blog\/#organization"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/#primaryimage"},"thumbnailUrl":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Dell-small.jpg","keywords":["Overblik","overskrift","Social media","Social Media Monitoring","twitter"],"articleSection":["Analyser"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/","url":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/","name":"Dell og YouSee i Social Media problemer - Overskrift","isPartOf":{"@id":"https:\/\/www.overskrift.dk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/#primaryimage"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/#primaryimage"},"thumbnailUrl":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Dell-small.jpg","datePublished":"2012-04-23T09:38:18+00:00","dateModified":"2017-04-19T08:55:38+00:00","breadcrumb":{"@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/#primaryimage","url":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Dell-small.jpg","contentUrl":"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2012\/04\/Dell-small.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.overskrift.dk\/blog\/2012\/04\/23\/dell-og-yousee-i-social-media-problemer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.overskrift.dk\/blog\/"},{"@type":"ListItem","position":2,"name":"Dell og YouSee i Social Media problemer"}]},{"@type":"WebSite","@id":"https:\/\/www.overskrift.dk\/blog\/#website","url":"https:\/\/www.overskrift.dk\/blog\/","name":"Overskrift","description":"Overskrifts blog","publisher":{"@id":"https:\/\/www.overskrift.dk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overskrift.dk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/www.overskrift.dk\/blog\/#organization","name":"Overskrift ApS","url":"https:\/\/www.overskrift.dk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.overskrift.dk\/wp-content\/uploads\/Just-the-dots-1.png","contentUrl":"https:\/\/blog.overskrift.dk\/wp-content\/uploads\/Just-the-dots-1.png","width":258,"height":257,"caption":"Overskrift ApS"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/overskrift","https:\/\/x.com\/overskrift","https:\/\/www.instagram.com\/overskrift\/","https:\/\/www.linkedin.com\/company\/10153434"]},{"@type":"Person","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/person\/b78220010603ce4384fa7758a6eabaf3","name":"Stefan B\u00f8gh-Andersen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","caption":"Stefan B\u00f8gh-Andersen"},"description":"Indl\u00e6gget er skrevet af Stefan, der er direkt\u00f8r i og stifter af Overskrift. Stefan er en skarp analytiker og har mange \u00e5rs erfaring med r\u00e5dgivning inden for sociale medier og nyhedssites.","url":"https:\/\/www.overskrift.dk\/blog\/author\/stefan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/2544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/comments?post=2544"}],"version-history":[{"count":1,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/2544\/revisions"}],"predecessor-version":[{"id":6977,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/2544\/revisions\/6977"}],"wp:attachment":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/media?parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/categories?post=2544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/tags?post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}