{"id":3059,"date":"2014-03-10T12:43:29","date_gmt":"2014-03-10T11:43:29","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=3059"},"modified":"2017-04-19T10:19:24","modified_gmt":"2017-04-19T08:19:24","slug":"dansk-melodi-grand-prix-gaar-twitter-amok","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2014\/03\/10\/dansk-melodi-grand-prix-gaar-twitter-amok\/","title":{"rendered":"Dansk Melodi Grand Prix g\u00e5r Twitter amok"},"content":{"rendered":"

I l\u00f8rdags var der som bekendt Dansk Melodi Grand Prix hvor DR selv promoverede begivenheden p\u00e5 sociale medier, ved at opfordre til at anvende hashtagget #DRGrandPrix<\/a> p\u00e5 Twitter, Instagram osv.\u00a0DR samlede s\u00e5 bl.a. tweets og billeder i et digitalt green room<\/a>, s\u00e5 man l\u00f8bende kunne f\u00f8lge med.<\/p>\n

P\u00e5 Twitter gik det da ogs\u00e5 vildt for sig, med 12.500 tweets p\u00e5 de ca. 2 1\/2 time showet forl\u00f8b:<\/p>\n

\"DRGrandPrix-10min\"<\/p>\n

Det svarer til 5.000 TPH (Tweets pr. hour) i gennemsnit, eller en fordobling fra sidste \u00e5rs internationale MGP<\/a>, hvor der i snit blev sendt 2.300 TPH.<\/p>\n

Typisk er det jo ogs\u00e5 en meget sk\u00e6v fordeling for de deltagende twitterbrugere: ca. 2.600 forskellige tweeps deltog med #DRGrandPrix i timerne, men nogle var mere aktive end andre. Enkelte bidrog med over 100 tweets:<\/p>\n

\"DRGrandPrix-tweeps\"<\/p>\n

Faktisk stod de 125 mest aktive tweeps for halvdelen af alle #DRGrandPrix-tweets.<\/p>\n

Fredag kunne man l\u00e6se en artikel i Berlingske, “Vi ser da TV p\u00e5 Twitter<\/a>” som netop unders\u00f8ger f\u00e6nomenet med at deltage p\u00e5 sociale medier, samtidigt med at se begivenheder p\u00e5 TV – det s\u00e5kaldte “Second Screen” f\u00e6nomen. I samme artikel udtaler jeg mig om Twitter brug og TV i Danmark, side om side med Morten Saxn\u00e6s<\/a> og Christiane Vejl\u00f8<\/a>.<\/p>\n

Screendump fra DRs digitale Green Room<\/a>:<\/p>\n

\"DR's<\/a><\/p>\n

Der var ogs\u00e5 andre hashtags i spil l\u00f8rdag aften, men brugen af disse var ret begr\u00e6nset i forhold til aftenens vinder-hashtag #drgrandprix. Fx. #mgpdk<\/a>, der blev benyttet godt 1.000 gange i l\u00f8rdags og #escdk<\/a> med godt 1.200 tweets.<\/p>\n

If\u00f8lge DR Presse<\/a>\u00a0(twitter<\/a>) var der ca. 1.8 millioner seere til showet i l\u00f8rdags, s\u00e5 med ca 2.600 tweeps som deltagere p\u00e5 2nd Screen er jo ikke s\u00e5 meget, kan man argumentere – eller hvad?<\/p>\n

—<\/p>\n

Stefan B\u00f8gh-Andersen er partner i\u00a0Overskrift.dk<\/a>, Danmarks bedste online og social medie monitorerings-tjeneste. Overskrift.dk har siden 2006 tilbudt dansk monitorering,\u00a0Overblik<\/a>, i bl.a. nyhedssites, blogs, twitter, facebook, youtube, organisations- og virksomhedssites etc.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

I l\u00f8rdags var der som bekendt Dansk Melodi Grand Prix hvor DR selv promoverede begivenheden p\u00e5 sociale medier, ved at opfordre til at anvende hashtagget #DRGrandPrix p\u00e5 Twitter, Instagram osv.\u00a0DR samlede s\u00e5 bl.a. tweets og billeder i et digitalt green room, s\u00e5 man l\u00f8bende kunne f\u00f8lge…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[302,305],"tags":[445,263],"yoast_head":"\nDansk Melodi Grand Prix g\u00e5r Twitter amok - Overskrift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2014\/03\/10\/dansk-melodi-grand-prix-gaar-twitter-amok\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dansk Melodi Grand Prix g\u00e5r Twitter amok - 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