{"id":3134,"date":"2014-07-10T12:50:48","date_gmt":"2014-07-10T10:50:48","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=3134"},"modified":"2017-04-19T10:31:03","modified_gmt":"2017-04-19T08:31:03","slug":"roskilde-festival-instagram-giver-os-et-kig-ind-bag-teltdugen","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2014\/07\/10\/roskilde-festival-instagram-giver-os-et-kig-ind-bag-teltdugen\/","title":{"rendered":"Roskilde Festival: Instagram giver os et kig ind bag teltdugen"},"content":{"rendered":"

Over 70.000 billeder p\u00e5 Instagram blev det til p\u00e5 ti dage. Dermed har\u00a0 \u00e5rets 131.000 g\u00e6ster sl\u00e5et rekorden fra tidligere \u00e5r i overlegen stil.<\/em><\/strong><\/p>\n

Vi har snakket med Instagram-ekspert Morten Nordstr\u00f8m for at finde ud af, hvad g\u00e6sterne og festivalen f\u00e5r ud af at skyde og dele det helt rigtige billede fra lejren eller koncerten selvom de koster dyrebare batteri-procenter p\u00e5 smartphonen.<\/p>\n

Popul\u00e6r app<\/h3>\n

Der er gennemsnitligt lagt en tredjedel flere billeder op p\u00e5 det officielle festival-hashtag #rf14 dag for dag under festivalen i forhold til sidste \u00e5r. Hvorfor hitter Instagram i den grad i \u00e5r?<\/p>\n

\u201dS\u00e5 vidt jeg kan se er der to overordnede grunde til at der er blevet lagt s\u00e5 mange billeder op i \u00e5r. For det f\u00f8rste er der langt flere danskere der bruger Instagram i \u00e5r i forhold til i 2013. Vi har ikke de officielle danske tal, men de seneste tal jeg har set viser, at der var omkring 450.000 brugere sidste \u00e5r, og at det tal er steget til mere end 750.000 i \u00e5r.\u201d, siger Morten Nordstr\u00f8m.<\/p>\n

\"RF14
Overalt p\u00e5 \u00e5rets Roskilde Festival var hashtagget #rf14 tydeligt. Her p\u00e5 gangbroen ved Trinbr\u00e6ttet.<\/figcaption><\/figure>\n

Den anden grund er, at Roskilde Festival selv har meget fokus p\u00e5 at samle samtalen p\u00e5 sociale medier. \u201dFestivalen har selv en Instagram-konto<\/a>, som de har v\u00e6ret meget aktive p\u00e5 i de sidste par uger, og s\u00e5 har de arbejdet meget m\u00e5lrettet med at g\u00f8re deres officielle hashtag synligt, s\u00e5 folk hele tiden bliver mindet om, at det er her vi snakker med hinanden\u201d, siger Morten Nordstr\u00f8m.<\/p>\n

\"Udviklingen
Udviklingen i billeder p\u00e5 Instagram med det officielle Roskilde Festival-hashtag i 2013 og 2014.<\/figcaption><\/figure>\n

Vindue til verden<\/h3>\n

Men hvad kommer der s\u00e5 ud af det. Betyder det overhovedet noget for festivalen at b\u00e5de professionelle og amat\u00f8rfotografer klikker tusindvis af billeder, l\u00e6gger filter p\u00e5, forfatter vittige captions og deler med deres venner og alle andre?<\/p>\n

\u201dKonkret s\u00e5 betyder det at festivalen kommer ud til folk, som ellers ikke er i den traditionelle m\u00e5lgruppe. Der er selvf\u00f8lgelig ogs\u00e5 professionelle pressefotografer p\u00e5 arbejde, men de fleste billeder p\u00e5 #rf14 er fra helt almindelige deltagere, og dermed viser de en anden side af Roskilde Festival end du ser i fx Politikens gallerier \u2013 end side som er langt mere i \u00f8jenh\u00f8jde og lettere at relatere til for den almindelige festivalg\u00e6nger\u201d, siger Morten Nordstr\u00f8m.<\/p>\n

Det massive udbud af flotte og sk\u00e6gge situationer, der bliver portr\u00e6tteret \u00f8ger ogs\u00e5 k\u00f8belysten hos dem, der ikke allerede har f\u00e5et det r\u00f8d-bl\u00e5 armb\u00e5nd p\u00e5: \u201dFestivalen bliver vist frem for dem, der ikke er til stede \u2013 og det giver fx en som mig lyst til lige at tjekke prisen p\u00e5 en endagsbillet\u201d, siger Morten Nordstr\u00f8m, \u201ddet ser jo sjovt ud, og der er masser af flotte motiver, som jeg har lyst til at fotografere.\u201d<\/p>\n

#RF15<\/h3>\n

Hvad er udsigterne s\u00e5 for Roskilde Festivals tilstedev\u00e6relse p\u00e5 Instagram? Der er p\u00e5 skrivende tidspunkt allerede 239 billeder med n\u00e6ste \u00e5rs hashtag, #rf15. Kommer det tal til at sl\u00e5 rekord igen n\u00e6ste \u00e5r?<\/p>\n

\u201dJa, det kan jeg ikke se hvorfor det ikke skulle\u201d, siger Morten Nordstr\u00f8m, \u201dder kommer hele tiden flere brugere til p\u00e5 Instagram, og n\u00e5r de f\u00f8rst er blevet v\u00e6nnet til at dele deres oplevelser, s\u00e5 vil de blive ved med at g\u00f8re det n\u00e6ste \u00e5r ogs\u00e5.\u201d<\/p>\n

Og hvad kan Roskilde Festival g\u00f8re for at arbejde endnu mere med at inddrage brugernes egne billeder? \u201dJeg h\u00e5ber p\u00e5, at Roskilde Festival vil v\u00e6re endnu mere aktive i forhold til at inddrage det\u00a0 danske Instagram-community n\u00e6ste \u00e5r. Det vil give dem mulighed for at n\u00e5 ud til en meget bred skare, der ikke i forvejen f\u00f8lger festivalen p\u00e5 sociale medier eller kender hashtagget,\u201d siger Morten Nordstr\u00f8m. \u201dOg s\u00e5 skal man huske at Instagram er et meget personligt medie \u2013 det bygger p\u00e5 autenticitet og p\u00e5 at vise din helt egen oplevelse, og det kan vel kun v\u00e6re godt at vise mere af det i Roskilde Festivals egen kommunikation ogs\u00e5?\u201d<\/p>\n

\"Morten
Morten Nordstr\u00f8ms favoritbillede fra Roskilde Festival 2014 er dette sort-hvide billede fra campingomr\u00e5det taget af @bobbyanwar p\u00e5 Instagram.<\/figcaption><\/figure>\n

Se live-kortet over Twitter og Instagram p\u00e5 Roskilde Festival her: overskrift.dk\/roskilde<\/a><\/p>\n

\"Kort<\/a>
Kort over del af Roskilde Festival omr\u00e5det med danske tweets og billeder.<\/figcaption><\/figure>\n

Om Morten Nordstr\u00f8m:
\nSpecialist i visuelle og digitale medier i Folkekirkens N\u00f8dhj\u00e6lp, freelancefotograf og blogger. Morten Instagrammer p\u00e5 mortenordstrom<\/a> og blogger p\u00e5 http:\/\/mortenordstrom.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Over 70.000 billeder p\u00e5 Instagram blev det til p\u00e5 ti dage. Dermed har\u00a0 \u00e5rets 131.000 g\u00e6ster sl\u00e5et rekorden fra tidligere \u00e5r i overlegen stil. Vi har snakket med…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[302],"tags":[243,419],"class_list":["post-3134","post","type-post","status-publish","format-standard","hentry","category-analyser","tag-instagram","tag-roskilde"],"yoast_head":"\nRoskilde Festival: Instagram giver os et kig ind bag teltdugen - Overskrifts blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2014\/07\/10\/roskilde-festival-instagram-giver-os-et-kig-ind-bag-teltdugen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roskilde Festival: Instagram giver os et kig ind bag teltdugen - Overskrifts blog\" \/>\n<meta property=\"og:description\" content=\"Over 70.000 billeder p\u00e5 Instagram blev det til p\u00e5 ti dage. 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