{"id":3280,"date":"2015-04-14T08:24:35","date_gmt":"2015-04-14T06:24:35","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=3280"},"modified":"2017-04-19T09:17:15","modified_gmt":"2017-04-19T07:17:15","slug":"hurtig-sammenligning-af-aktivitet","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2015\/04\/14\/hurtig-sammenligning-af-aktivitet\/","title":{"rendered":"Hurtig sammenligning af online omtaler, benchmarking"},"content":{"rendered":"

Er du bruger af Overblik<\/a>-tjenesten, og er du som st\u00f8rstedelen af brugerne, er den daglige morgenmail\u00a0 – der\u00a0oplister\u00a0g\u00e5rsdagens omtaler – ofte din prim\u00e6re adgang til\u00a0s\u00f8geresultaterne.<\/p>\n

P\u00e5 det tilh\u00f8rende online dashboard findes dog en r\u00e6kke yderligere muligheder som giver viden, indsigt og overblik om tendenserne for dine s\u00f8geresultater.<\/p>\n

Det kan med andre ord godt betale sig at logge p\u00e5 en gang imellem og analysere udviklingen\u00a0af dine s\u00f8getermer\u00a0\u2013\u00a0ikke mindst fordi 2 nye visualiseringer har fundet vej til dit dashboard. Dels er der listen af mest benyttede ord<\/a> i dine s\u00f8geresultater, som vi lancerede for nyligt. Dels muligheden for at sammenligne aktiviteten p\u00e5 tv\u00e6rs af s\u00f8gninger, med de nye sammenligningsgrafer, som netop er blevet lanceret<\/p>\n

Sammenligningsgrafer<\/h2>\n

Graferne g\u00f8r det muligt at visualisere aktiviteten for to eller flere s\u00f8getermer, over den valgte tidsperiode.<\/p>\n

\"Sammenligningsgraf\"Du kan alts\u00e5 nu direkte sammenligne aktiviteten mellem dig og dine konkurrenter, brugen af\u00a0forskellige hashtags eller omtalen af\u00a0f.eks. Helle Thorning-Schmidt overfor Lars L\u00f8kke Rasmussen. TDC overfor Telia. Faxe Booster overfor Red Bull.<\/p>\n

Man kan anvende sammenligningsgraferne til at f\u00f8lge med i meget online omtale brands, kampagner, personer, fagomr\u00e5der osv. f\u00e5r i forhold til hinanden, alts\u00e5 en form for benchmarking. Graferne kan nemt anvendes til rapportering overfor ledelse og kunder, s\u00e5 man l\u00f8bende kan f\u00f8lge hvordan det g\u00e5r.<\/p>\n

Nederst i venstre kolonne p\u00e5 forsiden af dit dashboard, kan du folde\u00a0liste af dine s\u00f8getermer ud, og ved at afkrydse 2 eller flere af dine s\u00f8getermer, se hvilke der har det h\u00f8jeste aktivitetsniveau dag for dag.<\/p>\n","protected":false},"excerpt":{"rendered":"

Er du bruger af Overblik-tjenesten, og er du som st\u00f8rstedelen af brugerne, er den daglige morgenmail\u00a0 – der\u00a0oplister\u00a0g\u00e5rsdagens omtaler – ofte din prim\u00e6re adgang til\u00a0s\u00f8geresultaterne. P\u00e5 det tilh\u00f8rende…<\/p>\n","protected":false},"author":5,"featured_media":3263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[303],"tags":[462,346],"class_list":["post-3280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyt-hos-overskrift","tag-benchmarking","tag-ny-feature"],"yoast_head":"\nHurtig sammenligning af online omtaler, benchmarking - Overskrifts blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2015\/04\/14\/hurtig-sammenligning-af-aktivitet\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hurtig sammenligning af online omtaler, benchmarking - Overskrifts blog\" \/>\n<meta property=\"og:description\" content=\"Er du bruger af Overblik-tjenesten, og er du som st\u00f8rstedelen af brugerne, er den daglige morgenmail\u00a0 – der\u00a0oplister\u00a0g\u00e5rsdagens omtaler – ofte din prim\u00e6re adgang til\u00a0s\u00f8geresultaterne. 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