{"id":390,"date":"2007-09-09T21:35:10","date_gmt":"2007-09-09T19:35:10","guid":{"rendered":"http:\/\/blog.overskrift.dk\/2007\/09\/09\/betalt-blogging-hvorfor-nu-det\/"},"modified":"2017-04-19T08:23:38","modified_gmt":"2017-04-19T06:23:38","slug":"betalt-blogging-hvorfor-nu-det","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2007\/09\/09\/betalt-blogging-hvorfor-nu-det\/","title":{"rendered":"Betalt blogging &#8211; hvorfor nu det?"},"content":{"rendered":"<p>Weblogging opstod som en mulighed for almindelige mennesker at komme til orde og skabe dialog p\u00e5 nettet, i mods\u00e6tning til de ofte meget ansigtsl\u00f8se og neutrale en-vejs-kommunikations websites og gate-keeper kontrollerende medier.<\/p>\n<p>P\u00e5 det seneste er der dog dukket en r\u00e6kke n\u00e6ste ens-lydende blog-indl\u00e6g op fra forskellige blogs og <a href=\"http:\/\/overskrift.dk\/searchresult.php?q=derersaamegetkvinderikkeforstaar\">nu alts\u00e5 igen<\/a> (om <a href=\"http:\/\/blog.overskrift.dk\/2007\/09\/07\/den-dumme-blondine-fra-tips-blogger\/\">Dansk Spil<\/a> reklame). Det viser sig naturligvis at v\u00e6re betalte blog-indl\u00e6g (Pay Per Post), hvor bloggerne alts\u00e5 f\u00e5r et lille bel\u00f8b for at omtale et produkt, firma eller tjeneste. Det kan jo n\u00e6ppe \u00f8ge trov\u00e6rdigheden af disse bloggere, at vi andre engang i mellemrum skal st\u00f8de p\u00e5 deres &#8220;sponsorerede&#8221; indl\u00e6g. Sp\u00f8rgsm\u00e5let er vel ogs\u00e5 hvad man skal svare til et reklame-blog-indl\u00e6g? Hvad er der at g\u00e5 i dialog om? skal man diskuttere om reklamen er god eller d\u00e5rlig? Til hverdag syntes jeg man har travlt nok med at fokusere og ikke forholde sig til reklamer &#8211; hvorfor skulle man pludselig skifte ben og g\u00e5 &#8220;i dialog med en reklame&#8221;?<\/p>\n<p>Betalt blogging konceptet har da ogs\u00e5 v\u00e6ret heftigt kommenteret blandt bloggere, blog-r\u00e5dgivere, PR-bureauer p\u00e5 det seneste, bla:<\/p>\n<ul>\n<li>Steven Snedker p\u00e5 Fagbladet XL om     <a href=\"http:\/\/blogs.fagbladet.dk\/it\/rad-du-kan-stole-pa\/\">R\u00e5d du kan stole p\u00e5?<\/a><\/li>\n<li>Christian Bogh hos BloggingPR om <a href=\"http:\/\/bloggingpr.wordpress.com\/2007\/08\/15\/sponsorblogging\/\">sponsorblogging<\/a><\/li>\n<li>Trine-Maria Kristensen fra Hovedetpaabloggen: <a href=\"http:\/\/www.hovedetpaabloggen.dk\/2007\/08\/15\/betalt-blogging-er-nu-tilladt-men-er-stadig-ikke-en-god-ide\/\">Betalt blogging &#8230; er stadig ikke en god id\u00e9?<\/a><\/li>\n<li>Genstart og rock: <a href=\"http:\/\/blog.genstart.dk\/2007\/08\/21\/er-betalte-indl%c3%a6g-kedelige\/\">Er betalte indl\u00e6g kedelige?<\/a><\/li>\n<li>Christian Levring Madsen hos GCI Mannov: <a href=\"http:\/\/blog.mannov.dk\/?p=95\">Blogging i kapitalens samfund<\/a><\/li>\n<li>Christian Strand hos IUM interactive: <a href=\"http:\/\/iuminteractive.blogspot.com\/2007\/08\/er-betalt-blogging-luderjournalistik.html\">Er betalt blogging luderjournalistik?<\/a><\/li>\n<li>Diskussion p\u00e5 <a href=\"http:\/\/www.amino.dk\/forums\/p\/18676\/139811.aspx\">Amino.dk om Bloggerwave<\/a><\/li>\n<\/ul>\n<p>De fleste af ovenst\u00e5ende er da ogs\u00e5 ret skeptiske om v\u00e6rdien af at mudre sin blog til med betalte meninger. Heller ikke for de deltagende firmaer virker det s\u00e6rligt trov\u00e6rdigt &#8211; de anbefales i stedet at anvende muligheden for at g\u00e5 i dialog via egne &#8211; og p\u00e5 andres &#8211; blogs, i stedet for som s\u00e6dvanligt i andre medier at betale sig til omtale.<\/p>\n<p><a href=\"http:\/\/www.bloggerwave.dk\"><img decoding=\"async\" align=\"left\" title=\"Bloggerwave-logo-2.png\" id=\"image436\" alt=\"Bloggerwave-logo-2.png\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2007\/09\/Bloggerwave-logo-2.jpg\" \/><\/a>Herhjemme best\u00e5r markedet for betalt blogging alts\u00e5 bl.a. af <a href=\"http:\/\/www.bloggerwave.dk\">Bloggerwave<\/a>, som <a href=\"http:\/\/www.pressport.dk\/pressrelease_read.aspx?id=4239\">for nyligt opslugte<\/a> pioneren Semoblog, hvor grundl\u00e6ggeren S\u00f8ren Riisager forts\u00e6tter med over i Bloggerwave.<\/p>\n<a href=\"http:\/\/www.sbonsor.dk\"><img decoding=\"async\" align=\"right\" title=\"Sbonsor-logo-2.png\" id=\"image435\" alt=\"Sbonsor-logo-2.png\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/2007\/09\/Sbonsor-logo-2.jpg\" \/><\/a>\n<p>En ny spiller p\u00e5 markedet er <a title=\"Sbonsor\" href=\"http:\/\/www.sbonsor.dk\">sbonsor<\/a>, som \u00e5bner en af de n\u00e6rmeste dage efter at have v\u00e6ret i &#8220;private alfa&#8221; gennem sommeren. Sbonsors vinkel er en anelse anden, idet bloggerne inddrages mere fysisk &#8211; f.eks. ind og se en film &#8211; hjem og skriv om den, f\u00e5 et produkt for\u00e6ret &#8211; skriv om det osv.<\/p>\n<p>Diskussionen om at lade sig betale for at blogge\/skrive kan da ogs\u00e5 g\u00e5 i den helt anden gr\u00f8ft: dygtige og interessante Line P som blogger om sproget som Ordkl\u00f8veren p\u00e5 <a href=\"http:\/\/www.blogbogstaver.dk\/\">Blogbogstaver<\/a>, er netop begyndt at blogge for Politiken ogs\u00e5, som <a title=\"Line P's blog p\u00e5 Politiken\" href=\"http:\/\/ordstyreren.weblog.dk\/\">Ordstyreren<\/a>. Flot at hun nu kan udbrede sin viden om sproget via en st\u00f8rre platform, men blog-land er ubarmhjertelig: Mygdal har allerede <a href=\"http:\/\/www.blogbogstaver.dk\/ordkloeveren\/2007\/09\/s-er-jeg-blevet.html\">kaldt hende en blog-luder<\/a>. Suk!<!--aaae21ce4aa380e68175a47835abf4b1--><!--a24a9e8110706d80980ab10c1b69a878--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weblogging opstod som en mulighed for almindelige mennesker at komme til orde og skabe dialog p\u00e5 nettet, i mods\u00e6tning til de ofte meget ansigtsl\u00f8se og neutrale en-vejs-kommunikations websites&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[305],"tags":[322,310],"class_list":["post-390","post","type-post","status-publish","format-standard","hentry","category-trends","tag-blogosfaere","tag-brugerdrevet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betalt blogging - hvorfor nu det? - Overskrifts blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2007\/09\/09\/betalt-blogging-hvorfor-nu-det\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betalt blogging - hvorfor nu det? 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