{"id":3928,"date":"2016-03-17T11:11:42","date_gmt":"2016-03-17T10:11:42","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=3928"},"modified":"2017-04-19T10:04:35","modified_gmt":"2017-04-19T08:04:35","slug":"aeldre-sagens-tilgang-til-online-lytning","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2016\/03\/17\/aeldre-sagens-tilgang-til-online-lytning\/","title":{"rendered":"\u00c6ldre Sagens tilgang til online lytning"},"content":{"rendered":"<p><strong>Interessen for Overskrift&#8217;s f\u00f8rste morgenm\u00f8de den 15. marts, med fokus p\u00e5 online-lytning, var meget overv\u00e6ldende.\u00a03 yderst kompetente talere, 45 g\u00e6ster\u00a0og en ivrig sp\u00f8rge- og dialog-lyst gjorde det til en virkelig udbytterig morgen for alle. F\u00f8rste taler var\u00a0<\/strong><a href=\"https:\/\/twitter.com\/jhedegaard\">Jeanette Hedegaard<\/a> <strong>fra<\/strong> <a href=\"http:\/\/www.aeldresagen.dk\/sider\/forside.aspx\">\u00c6ldre Sagen<\/a><strong>, der bl.a. fortalte hvordan <a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/aeldresagen\/\" data-hovercard=\"\/ajax\/hovercard\/page.php?id=126543540781090&amp;extragetparams=%7B%22directed_target_id%22%3A810137562445076%7D\">\u00c6ldre Sagen<\/a> lytter til sine medlemmer, og om hvordan hun afs\u00e6tter tid, finder omtaler og genbruger godt indhold fra andre.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3929 size-medium\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/20160315_090548-700x394.jpg\" alt=\"20160315_090548\" width=\"700\" height=\"394\" \/>Pressefolk og direktion er is\u00e6r interesserede i det politiske landskab, s\u00e5 deres fokus er hovedsagligt omtaler af selve organisationen og udvalgte politiske n\u00f8gleord. Andre n\u00f8gleord\u00a0benyttes til at identificere dagsordner omkring \u00c6ldre Sagen &#8211; <em>&#8220;f.eks. <strong><a href=\"http:\/\/www.overskrift.dk\/search?q=v%C3%A6rdighed*\">v\u00e6rdighed<\/a>,<\/strong> hvor vi kan v\u00e6re med til at pr\u00e6ge samtalen. \u00c6ldre Sagen\u00a0bliver identificeret med v\u00e6rdighed, men\u00a0det er en lang process at finde sine n\u00f8gleord, og f.eks. sikre at andre endnu ikke har\u00a0sat sig p\u00e5 dem&#8221;<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3878 alignright\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/017baf7redigeret.jpg\" alt=\"Jeanette Hedegaard fra \u00c6ldre Sagen\" width=\"200\" height=\"200\" \/>Jeanette fokuserer\u00a0ikke selv s\u00e5 meget p\u00e5 omtaler af \u00c6ldre Sagen, men finder i h\u00f8jere grad\u00a0historier og billeder\u00a0om\u00a0<em>&#8220;det frivillige liv&#8221;<\/em> og <em>&#8220;hyldest til alderdommen&#8221;<\/em> og andre relaterede historier, ud fra sine egne n\u00f8gleord. Det kr\u00e6ver en anden tilgang og m\u00e5ske endda en kultur\u00e6ndring, at ops\u00f8ge historierne omkring organisationen &#8211; ikke bare\u00a0dem der direkte omtaler \u00c6ldre Sagen. N\u00e5r det lykkes at finde disse historier,\u00a0kan man til geng\u00e6ld opleve at <em>&#8220;verden begynder at eksplodere af interessante historier&#8221;<\/em>, der kan deles videre og underst\u00f8tte dagsordnerne.<\/p>\n<p>Konkret sp\u00f8rger Jeanette kilden om hun m\u00e5 dele historier og dele billeder fra f.eks. Instagram, der fort\u00e6ller, hvordan det er at v\u00e6re frivillig. De fleste mennesker bliver glade for at blive spurgt om man m\u00e5 bruge deres materiale og siger gladeligt ja.<\/p>\n<p>Jeanette gav en r\u00e6kke gode r\u00e5d med:<\/p>\n<ul>\n<li>Husk at f\u00e5 det gjort og prioriteret.<\/li>\n<li>Afs\u00e6t tiden til at lytte\u00a0det hver dag &#8211; det beh\u00f8ver ikke at v\u00e6re lang tid<\/li>\n<li>F\u00e5 det sat i system<\/li>\n<li>Det kan v\u00e6re sv\u00e6rt at videndele i st\u00f8rre organisationer, f.eks. historier for relaterede dagsordner, som man gerne vil informere om, uden at det bliver til en &#8220;lang samtale&#8221;. Find en god m\u00e5de at formidle historier og tips p\u00e5, for at undg\u00e5 at der g\u00e5r\u00a0viden tabt mellem kolleger.<\/li>\n<li>N\u00e5r Jeanette ser noget som f.eks. frivilligorganisationen med fordel kunne tweete, s\u00e5 prikker hun fysisk (eller via mail) til personen &#8211; det virker lettest.<\/li>\n<\/ul>\n<p>\u00c6ldre Sagen bruger\u00a0ikke Facebook til at hverve og heller ikke til at tale med medlemmerne.\u00a0Medlemmerne &#8220;gider&#8221; ikke rigtig dialogen om medlemsskab p\u00e5 sociale platforme, men bruger til geng\u00e6ld ofte de sociale kanaler til at skrive ind, og det lander ogs\u00e5 hos Jeanette. Hun\u00a0reagerer selv p\u00e5 mere og mere, men sender ogs\u00e5 indl\u00e6g videre til andre i organisationen\u00a0&#8211; f.eks. eksperter\u00a0der kan sikre at formuleringen er korrekt og eksempelvis\u00a0juridisk holdbar. Facebook benyttes mest som en kommunikationskanal, til at\u00a0n\u00e5 modtagere\u00a0der allerede\u00a0interesserer sig for sagen, men alts\u00e5 ikke n\u00f8dvendigvis medlemmer.<\/p>\n<p>\u00c6ldre Sagen arbejder ogs\u00e5 for at s\u00e6tte dagsordner, eksempelvis v\u00e6rdighed i \u00e6ldreplejen. <em>&#8220;Hvis vi ikke ved hvad der foreg\u00e5r omkring os, kan vi heller ikke vide hvilken dagsorden vi skal ind i, l\u00e6ne os op af, eller selv v\u00e6re med til at pr\u00e6ge&#8221;<\/em>. Arbejdet omkring ensomhed omfatter ogs\u00e5 samarbejde med andre organisationer, og i stigende grad involverer\u00a0Jeanette og \u00c6ldre Sagen sig ogs\u00e5 i relevante samtaler der er startet andetsteds, og hun forventer at\u00a0g\u00f8re det endnu mere i fremtiden.<\/p>\n<p>En gang om m\u00e5neden f\u00f8lger hun\u00a0op p\u00e5 de h\u00e5rde n\u00f8gletal for f.eks. Facebook og Twitter, og identificerer indl\u00e6g der har haft mest success og hvordan ligger det ift. strategiske m\u00e5l. Det sammenfattes i en rapport, der g\u00f8res tilg\u00e6ngelig for organisationen. Hvis m\u00e5l og m\u00e5linger ikke stemmer overens, er der masser af materiale at foretage analyser p\u00e5. Det giver godt overblik, er meget v\u00e6rdifuldt, og beh\u00f8ver ikke tage s\u00e6rlig lang tid.<\/p>\n<hr \/>\n<p>P\u00e5 talerlisten den 15. marts kunne du ogs\u00e5 finde <a href=\"https:\/\/twitter.com\/mortenkbh\">Morten Torbj\u00f8rn Andersen<\/a> fra <a href=\"https:\/\/www.nnf.dk\/\">F\u00f8devareforbundet NNF<\/a> og <a href=\"https:\/\/twitter.com\/benjaminelberth\">Benjamin Rud Elberth<\/a> fra <a href=\"http:\/\/gknordic.com\/dk\/\">Geelmuyden Kiese<\/a>, hvis opl\u00e6g du kommer til at kunne l\u00e6se mere om her.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interessen for Overskrift&#8217;s f\u00f8rste morgenm\u00f8de den 15. marts, med fokus p\u00e5 online-lytning, var meget overv\u00e6ldende.\u00a03 yderst kompetente talere, 45 g\u00e6ster\u00a0og en ivrig sp\u00f8rge- og dialog-lyst gjorde det til en virkelig udbytterig morgen for alle. F\u00f8rste taler var\u00a0Jeanette Hedegaard fra \u00c6ldre Sagen, der bl.a. fortalte hvordan \u00c6ldre&hellip;<\/p>\n","protected":false},"author":5,"featured_media":3929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[299],"tags":[239,227,235,225,240],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c6ldre Sagens tilgang til online lytning - Overskrift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2016\/03\/17\/aeldre-sagens-tilgang-til-online-lytning\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c6ldre Sagens tilgang til online lytning - Overskrift\" \/>\n<meta property=\"og:description\" content=\"Interessen for Overskrift&#8217;s f\u00f8rste morgenm\u00f8de den 15. marts, med fokus p\u00e5 online-lytning, var meget overv\u00e6ldende.\u00a03 yderst kompetente talere, 45 g\u00e6ster\u00a0og en ivrig sp\u00f8rge- og dialog-lyst gjorde det til en virkelig udbytterig morgen for alle. 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