{"id":5899,"date":"2016-04-06T11:50:13","date_gmt":"2016-04-06T09:50:13","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=5899"},"modified":"2017-04-19T10:22:52","modified_gmt":"2017-04-19T08:22:52","slug":"bliv-praemisleverandoer-paa-dine-noegleord","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/","title":{"rendered":"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord"},"content":{"rendered":"

Ved\u00a0det fuldt bookede\u00a0#lytgodt-morgenm\u00f8de, “Lyt og styrk din medlemsorganisation online”, talte ogs\u00e5 Digital Chef hos Geelmuyden Kiese<\/a>, Benjamin Rud Elberth<\/a>. Han\u00a0leverede en solid r\u00e6kke v\u00e6rdifulde r\u00e5d\u00a0til organisationer, der \u00f8nsker at\u00a0placere sine synspunkter foran de rigtige \u00f8jne.\u00a0<\/strong><\/p>\n

\"Benjamin<\/a>Mange t\u00e6nker p\u00e5 at lave meget l\u00e6kker content til mange penge, men det er ikke n\u00f8dvendigt i samme omfang, hvis bare man ejer sine n\u00f8gleord. Men hvordan g\u00f8r man det?<\/p>\n

\"Benjamin<\/a>Pr\u00e6misleverand\u00f8r?<\/h2>\n

Hvis man er pr\u00e6misleverand\u00f8r p\u00e5 sine egne n\u00f8gleord, er man kommet rigtig\u00a0langt. En pr\u00e6misleverand\u00f8r bliver altid\u00a0spurgt n\u00e5r der er en debat. Hvis det bliver snakket om digital politisk kommunikation, s\u00e5\u00a0kan man ofte s\u00e6tte sig ned og vente p\u00e5 at nogen sp\u00f8rger: “Hvad siger Benjamin Elberth<\/a> om det?”. Det er ikke\u00a0tilf\u00e6ldigt, men et produkt af en reel indsats Benjamin har gjort for at s\u00e6tte sig p\u00e5 de rigtige n\u00f8gleord.<\/p>\n

S\u00e6t dig p\u00e5 n\u00f8gleordene<\/h2>\n

N\u00e5r dine n\u00f8gleord n\u00e6vnes, kan du v\u00e6lge at betragte, berige eller at berigtige.\u00a0N\u00f8gleord kan v\u00e6re hashtags, men de er sv\u00e6rere at eje end ord vi anvender i daglig tale og skrift. Hver eneste gang der eksempelvis tales\u00a0om social dumping<\/em> fra meningsfyldte interessenter, skal<\/em> 3F v\u00e6lge om de vil berige, berigtige eller betragte. Man forventer faktisk at de kommer ind i samtalen p\u00e5 et tidspunkt, for at hj\u00e6lpe os alle, med at finde ud af hvad vi skal t\u00e6nke om det og alts\u00e5 levere pr\u00e6missen for samtalen.<\/p>\n

Praktiske eksempler<\/h2>\n

Det g\u00e6lder f\u00f8rst og fremmest om at finde n\u00f8gleordene – alts\u00e5 ordene\u00a0man altid skal forholde sig til – eller vinde kampene p\u00e5, n\u00e5r de n\u00e6vnes online. Et n\u00f8gleord er givet p\u00e5 forh\u00e5nd: Skal NNF<\/em> vinde, skal et af deres n\u00f8gleord naturligvis v\u00e6re NNF<\/em>. Hver eneste gang der bliver snakket om NNF, skal de v\u00e6re klar til at berigtige eller berige med nogle flere fakta –\u00a0det kan v\u00e6re i Tweet-l\u00e6ngde eller ved at levere underbyggede argumenter i en PDF.<\/p>\n

Skal en samtale berigtiges, skal man f\u00f8rst v\u00e6lge om man vil g\u00e5 ind i kampen og sige “Hov hov – vi har fakta der underst\u00f8tter at dit udsagn ikke holder vand”. At betragte\u00a0– eller ikke at g\u00f8re noget – er ogs\u00e5 at kommunikere, n\u00e5r f\u00f8rst du er pr\u00e6misleverand\u00f8r p\u00e5 dit n\u00f8gleord. Du forventes at have en holdning, men\u00a0kommunikerer i virkeligheden ved dit frav\u00e6r fra samtalen, men kan selvf\u00f8lgelig stadig afrapportere at samtalen har fundet sted, internt i din\u00a0egen organisation.\u00a0Ved\u00a0blot at betragte, kan man reelt f\u00e5 en masse hj\u00e6lp gratis. G\u00f8r nogen opm\u00e6rksom p\u00e5, at organisationen\u00a0eksempelvis sender nogle forkerte breve ud eller har et problem et andet sted i organisationen, kan man jo rette op p\u00e5 det.<\/p>\n

\"John<\/a>
John Wagner, Direkt\u00f8r for Samvirkende K\u00f8bm\u00e6nd l\u00e6gger pr\u00e6missen<\/figcaption><\/figure>\n

Adm. dir. og talsmand for De Samvirkende K\u00f8bm\u00e6nd, John Wagner<\/a>, lytter eksempelvis efter ord\u00a0som\u00a0hypermarkeder<\/a>\u00a0og\u00a0planlov<\/em> eller m\u00e5ske planlov*<\/a>\u00a0(stjernen for at fange omtaler af alle de forskellige former af ordet planlov).\u00a0Herover et fint eksempel, hvor John Wagner g\u00e5r i direkte dialog med Brian Mikkelsen<\/a>\u00a0fra Det Konservative Folkeparti<\/a> og sikrer at pr\u00e6missen og opm\u00e6rksomheden for samtalen om planloven rettes imod ulemperne ved hypermarkeder.\u00a0Samtidig g\u00f8r han indirekte opm\u00e6rksom p\u00e5 at ingen kan f\u00e5 lov at tale om de to ord, uden at “skulle forbi” John Wagner f\u00f8rst. I en lystig tone,\u00a0n\u00e6vner Benjamin Elberth at hvis man ikke kan finde John Wagner i en online debat, “skal man bare rose en Bilka\u00a0butik” – s\u00e5 er han der med det samme.<\/p>\n

\"\"<\/a>
John Wagner f\u00e5r Joachim B. Olsen i tale, ved at kommentere p\u00e5 Clement Kjersgaards Tweet hvori han sp\u00f8rger om v\u00e6kstpakken<\/figcaption><\/figure>\n

Direkte adgang til politikerne<\/h2>\n

N\u00e5r Clement Kjersgaard<\/a> i\u00a0et Tweet, sp\u00f8rger om regeringens\u00a0v\u00e6kstforslag skaber v\u00e6kst i hele DK op til en Debatten p\u00e5 DR2<\/a>-udsendelse, svarer\u00a0John Wagner med det samme og bliver retweetet af Clement Kjersgaard. Udover den \u00f8gede synlighed for Samvirkende K\u00f8bm\u00e6nds standpunkt omkring v\u00e6kstplanen, f\u00e5r\u00a0han senere i tr\u00e5den Joachim B. Olsen<\/a> i tale, som han ellers ikke ville have adgang til, uden at bede om et m\u00f8de, der ikke ville have andet “publikum” end de to deltagere.<\/p>\n

If\u00f8lge Benjamin, er “kunsten” ikke at k\u00f8be en masse\u00a0data, men det handler om\u00a0at finde en topleder, der mestrer (eller kan komme til at mestre) dialogformen og sikre at denne\u00a0har adgang til og forholder sig til (betragter, beriger eller berigtiger) alle omtaler af n\u00f8gleordene.<\/p>\n

\u00c6ldre Sagen ejer eksempelvis n\u00f8gleordene \u00c6ldrebyrde \/ \u00c6ldrestyrke, og kan reagere som pr\u00e6misleverand\u00f8r ved alle omtaler af \u00c6ldrebyrde, eksempelvis\u00a0ved at\u00a0korrigere med: “Hov hov, det hedder alts\u00e5 ikke \u00e6ldrebyrde, men \u00e6ldrestyrke og her har vi for\u00f8vrigt grafer og data der underst\u00f8tter det”<\/em>. I sin pr\u00e6sentation (der kan hentes herunder) lister Benjamin en r\u00e6kke organisationer og de\u00a0n\u00f8gleord de ejer – og burde eje.<\/p>\n

Reaktivt<\/h2>\n

Tidligere kunne det ske, at en journalist eksempelvis ville ringe til en politiker og bede\u00a0om en kommentar p\u00e5 en sag, og svaret kunne v\u00e6re “\u00d8h”, fordi denne ikke var kl\u00e6dt p\u00e5 til at besvare sp\u00f8rgsm\u00e5lene. I dag b\u00f8r alle v\u00e6re klar over at deres interesser bliver omtalt i forvejen, og det er verdens nemmeste ting<\/em> at bruge en tjeneste,\u00a0som f.eks. Overskrift, der lader dig vide n\u00e5r din organisation eller andre interesser bliver omtalt mere end normalt. Tiden du k\u00f8ber, skal bruges p\u00e5 at forberede fakta og evt. grafikker der underst\u00f8tter organisationens\u00a0dagsorden p\u00e5 omr\u00e5det.<\/p>\n

Hent Benjamins pr\u00e6sentationen<\/a> for at l\u00e6se\u00a0mere om ovenst\u00e5ende cases.<\/p>\n

\n

Det var\u00a0den sidste opsamling fra Overskrift’s #lytgodt<\/a>-morgenm\u00f8de den 15. marts. L\u00e6s ogs\u00e5 opl\u00e6ggene fra Jeanette Hedegaard\u00a0fra\u00a0\u00c6ldre Sagen<\/a> og Morten Torbj\u00f8rn Andersen fra F\u00f8devareforbundet NNF<\/a>.<\/p>\n

F\u00f8lg denne blog\u00a0eller Overskrift p\u00e5 Facebook<\/a> eller LinkedIn<\/a> for at holde dig orienteret om fremtidige morgenm\u00f8der.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ved\u00a0det fuldt bookede\u00a0#lytgodt-morgenm\u00f8de, “Lyt og styrk din medlemsorganisation online”, talte ogs\u00e5 Digital Chef hos Geelmuyden Kiese, Benjamin Rud Elberth. Han\u00a0leverede en solid r\u00e6kke v\u00e6rdifulde r\u00e5d\u00a0til organisationer, der \u00f8nsker…<\/p>\n","protected":false},"author":5,"featured_media":3877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[299],"tags":[250,239,235,225],"class_list":["post-5899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-gknordic","tag-lytgodt","tag-morgenmoede","tag-smdk"],"yoast_head":"\nBliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord - Overskrifts blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord - Overskrifts blog\" \/>\n<meta property=\"og:description\" content=\"Ved\u00a0det fuldt bookede\u00a0#lytgodt-morgenm\u00f8de, “Lyt og styrk din medlemsorganisation online”, talte ogs\u00e5 Digital Chef hos Geelmuyden Kiese, Benjamin Rud Elberth. Han\u00a0leverede en solid r\u00e6kke v\u00e6rdifulde r\u00e5d\u00a0til organisationer, der \u00f8nsker…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/\" \/>\n<meta property=\"og:site_name\" content=\"Overskrifts blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/overskrift\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-06T09:50:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-19T08:22:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/J5DdNPZSredigeret.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jens Ulrik Lange\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@overskrift\" \/>\n<meta name=\"twitter:site\" content=\"@overskrift\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/\"},\"author\":{\"name\":\"Jens Ulrik Lange\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/person\\\/3d7f3e6f67bdbd0ac5a54f2e0636d425\"},\"headline\":\"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord\",\"datePublished\":\"2016-04-06T09:50:13+00:00\",\"dateModified\":\"2017-04-19T08:22:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/\"},\"wordCount\":1076,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/wp-content\\\/uploads\\\/J5DdNPZSredigeret.jpg\",\"keywords\":[\"gknordic\",\"lytgodt\",\"morgenm\u00f8de\",\"SMDK\"],\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/\",\"name\":\"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord - Overskrifts blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/wp-content\\\/uploads\\\/J5DdNPZSredigeret.jpg\",\"datePublished\":\"2016-04-06T09:50:13+00:00\",\"dateModified\":\"2017-04-19T08:22:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/wp-content\\\/uploads\\\/J5DdNPZSredigeret.jpg\",\"contentUrl\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/wp-content\\\/uploads\\\/J5DdNPZSredigeret.jpg\",\"width\":200,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2016\\\/04\\\/06\\\/bliv-praemisleverandoer-paa-dine-noegleord\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\",\"name\":\"Overskrifts blog\",\"description\":\"Nyeste indl\u00e6g\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\",\"name\":\"Overskrift ApS\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/Just-the-dots-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/Just-the-dots-1.png\",\"width\":258,\"height\":257,\"caption\":\"Overskrift ApS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/overskrift\",\"https:\\\/\\\/x.com\\\/overskrift\",\"https:\\\/\\\/www.instagram.com\\\/overskrift\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10153434\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/person\\\/3d7f3e6f67bdbd0ac5a54f2e0636d425\",\"name\":\"Jens Ulrik Lange\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a6a5e80737c0601b8636b4f5d44bbb6784206b176e34a44cb735e4516b70777?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a6a5e80737c0601b8636b4f5d44bbb6784206b176e34a44cb735e4516b70777?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1a6a5e80737c0601b8636b4f5d44bbb6784206b176e34a44cb735e4516b70777?s=96&d=mm&r=g\",\"caption\":\"Jens Ulrik Lange\"},\"description\":\"Indl\u00e6gget er skrevet af Jens Ulrik, der er partner i og medstifter af Overskrift. Jens Ulrik er Overskrifts tekniske geni, og han har desuden mange \u00e5rs erfaring med r\u00e5dgivning inden for sociale medier og nyhedssites.\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/author\\\/jensulrik\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord - Overskrifts blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/","og_locale":"da_DK","og_type":"article","og_title":"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord - Overskrifts blog","og_description":"Ved\u00a0det fuldt bookede\u00a0#lytgodt-morgenm\u00f8de, “Lyt og styrk din medlemsorganisation online”, talte ogs\u00e5 Digital Chef hos Geelmuyden Kiese, Benjamin Rud Elberth. Han\u00a0leverede en solid r\u00e6kke v\u00e6rdifulde r\u00e5d\u00a0til organisationer, der \u00f8nsker…","og_url":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/","og_site_name":"Overskrifts blog","article_publisher":"https:\/\/www.facebook.com\/overskrift","article_published_time":"2016-04-06T09:50:13+00:00","article_modified_time":"2017-04-19T08:22:52+00:00","og_image":[{"width":200,"height":200,"url":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/J5DdNPZSredigeret.jpg","type":"image\/jpeg"}],"author":"Jens Ulrik Lange","twitter_card":"summary_large_image","twitter_creator":"@overskrift","twitter_site":"@overskrift","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/#article","isPartOf":{"@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/"},"author":{"name":"Jens Ulrik Lange","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/person\/3d7f3e6f67bdbd0ac5a54f2e0636d425"},"headline":"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord","datePublished":"2016-04-06T09:50:13+00:00","dateModified":"2017-04-19T08:22:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/"},"wordCount":1076,"commentCount":0,"publisher":{"@id":"https:\/\/www.overskrift.dk\/blog\/#organization"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/J5DdNPZSredigeret.jpg","keywords":["gknordic","lytgodt","morgenm\u00f8de","SMDK"],"articleSection":["Inspiration"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/","url":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/","name":"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord - Overskrifts blog","isPartOf":{"@id":"https:\/\/www.overskrift.dk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/#primaryimage"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/J5DdNPZSredigeret.jpg","datePublished":"2016-04-06T09:50:13+00:00","dateModified":"2017-04-19T08:22:52+00:00","breadcrumb":{"@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/#primaryimage","url":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/J5DdNPZSredigeret.jpg","contentUrl":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/J5DdNPZSredigeret.jpg","width":200,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.overskrift.dk\/blog\/2016\/04\/06\/bliv-praemisleverandoer-paa-dine-noegleord\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.overskrift.dk\/blog\/"},{"@type":"ListItem","position":2,"name":"Bliv pr\u00e6misleverand\u00f8r p\u00e5 dine n\u00f8gleord"}]},{"@type":"WebSite","@id":"https:\/\/www.overskrift.dk\/blog\/#website","url":"https:\/\/www.overskrift.dk\/blog\/","name":"Overskrifts blog","description":"Nyeste indl\u00e6g","publisher":{"@id":"https:\/\/www.overskrift.dk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overskrift.dk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/www.overskrift.dk\/blog\/#organization","name":"Overskrift ApS","url":"https:\/\/www.overskrift.dk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.overskrift.dk\/wp-content\/uploads\/Just-the-dots-1.png","contentUrl":"https:\/\/blog.overskrift.dk\/wp-content\/uploads\/Just-the-dots-1.png","width":258,"height":257,"caption":"Overskrift ApS"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/overskrift","https:\/\/x.com\/overskrift","https:\/\/www.instagram.com\/overskrift\/","https:\/\/www.linkedin.com\/company\/10153434"]},{"@type":"Person","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/person\/3d7f3e6f67bdbd0ac5a54f2e0636d425","name":"Jens Ulrik Lange","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/1a6a5e80737c0601b8636b4f5d44bbb6784206b176e34a44cb735e4516b70777?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1a6a5e80737c0601b8636b4f5d44bbb6784206b176e34a44cb735e4516b70777?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a6a5e80737c0601b8636b4f5d44bbb6784206b176e34a44cb735e4516b70777?s=96&d=mm&r=g","caption":"Jens Ulrik Lange"},"description":"Indl\u00e6gget er skrevet af Jens Ulrik, der er partner i og medstifter af Overskrift. Jens Ulrik er Overskrifts tekniske geni, og han har desuden mange \u00e5rs erfaring med r\u00e5dgivning inden for sociale medier og nyhedssites.","url":"https:\/\/www.overskrift.dk\/blog\/author\/jensulrik\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/5899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/comments?post=5899"}],"version-history":[{"count":14,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/5899\/revisions"}],"predecessor-version":[{"id":5920,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/5899\/revisions\/5920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/media\/3877"}],"wp:attachment":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/media?parent=5899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/categories?post=5899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/tags?post=5899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}