{"id":5977,"date":"2016-06-08T15:02:17","date_gmt":"2016-06-08T13:02:17","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=5977"},"modified":"2017-04-26T14:44:40","modified_gmt":"2017-04-26T12:44:40","slug":"folkemoede-aktive-ida-deler-pro-tips-forud-for-aarets-politiske-festival","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2016\/06\/08\/folkemoede-aktive-ida-deler-pro-tips-forud-for-aarets-politiske-festival\/","title":{"rendered":"Folkem\u00f8de-aktive IDA deler pro-tips forud for \u00e5rets politiske festival"},"content":{"rendered":"

Ingeni\u00f8rforeningen IDA deltager p\u00e5 Folkem\u00f8det 2016 for at brand’e ingeni\u00f8r-faget og\u00a0sekund\u00e6rt\u00a0for at tale om\u00a0sig selv. Det har indflydelse p\u00e5 planl\u00e6gning, afvikling og evaluering af foreningens online indsats, og p\u00e5 hvad der tunes ind p\u00e5, n\u00e5r IDA lytter online. Dette er det f\u00f8rste af 3 #lytgodt<\/a>-indl\u00e6g forud for Folkem\u00f8det 2016.<\/strong><\/p>\n

Kim\u00a0Elmose<\/a> er digital udviklingsredakt\u00f8r hos IDA<\/a>, og arbejder hovedsagligt med IDA’s website og sociale medier. Det er 3. gang Kim deltager p\u00e5 Folkem\u00f8det her i\u00a02016.<\/p>\n

\"kim-elmose-med-powerbank\"<\/a>
Kim Elmose med powerbank – klar til Folkem\u00f8de 2016<\/figcaption><\/figure>\n

IDA har et telt p\u00e5 den store cirkusplads p\u00e5 Folkem\u00f8det, hvor de er sammen med ingeni\u00f8ruddannelserne. Planl\u00e6gningen st\u00e5r IDA for sammen med DTU. Et godt r\u00e5d til f\u00f8rstegangsdeltagerne: K\u00f8b et b\u00e6rbart ekstrabatteri inden du tager afsted – det er rasende n\u00f8dvendigt<\/em>.<\/p>\n

IDA har 100.000 medlemmer, og er b\u00e5de en fagforening og en interesseorganisation, som gerne vil p\u00e5virke samfundet og byde ind p\u00e5 l\u00f8sninger p\u00e5 samfundets problemer. De prim\u00e6re kanaler er Facebook og Twitter, men IDA\u00a0har ogs\u00e5 en Instagram profil, som er\u00a0under opbygning.<\/p>\n

IDA er p\u00e5 folkem\u00f8det p\u00e5 grund af branding af ingeni\u00f8r-faget og -virket.\u00a0Dette er f.eks. mere vigtigt end at s\u00e6lge IDA’s holdninger til f.eks. energisp\u00f8rgsm\u00e5l,\u00a0SU og tr\u00e6ngselsafgifter p\u00e5 vejene. Man er der ogs\u00e5 for at IDAs politiske konsulenter og hovedbestyrelses- og udvalgs-medlemmer\u00a0kan netv\u00e6rke.<\/p>\n

Man\u00a0positionerer faget, f.eks. ved at have 3D-printere, exoskeletter, VR-briller og andre\u00a0foto-v\u00e6rdige elementer relateret til faget i Ingeni\u00f8r-teltet. P\u00e5 den baggrund har man ogs\u00e5 et \u00f8nske om at styrke tilstedev\u00e6relsen p\u00e5 Instagram, men\u00a0det\u00a0passer ogs\u00e5 godt sammen med arbejdet i alliancen, Engineering the Future<\/a> (#EtFdk<\/a>), som uddannelser og virksomheder har dannet for at s\u00e6tte ingeni\u00f8rer og teknologieksperter i front.<\/p>\n

Sammen med de \u00f8vrige partnere bag #ingteltet<\/a>, har IDA inviteret en r\u00e6kke interessenter, bl.a. Andreas Mogensen<\/a>\u00a0(ogs\u00e5 kendt som Astro Andreas) og en r\u00e6kke politikere, rektorer og IDA’s nye formand. Med en nyvalgt formand, har foreningen ikke kunnet fastl\u00e6gge mange skarpe\u00a0budskaber, hvilket yderligere underbygger deres fokus p\u00e5 ingeni\u00f8rernes fag og faglighed.<\/p>\n

\"Ingeni\u00f8rteltet
Ingeni\u00f8rteltet p\u00e5 Folkem\u00f8det sidste \u00e5r<\/figcaption><\/figure>\n

Der er en del koordineringsarbejde med samarbejdspartnerne i Engineering the Future<\/a>, bl.a. DTU, og man samarbejder bl.a. om\u00a0at supplere\u00a0samtaler med\u00a0andre hashtags (f.eks.\u00a0#EtFdk<\/a>), da der er stor risiko for at drukne i str\u00f8mmen, hvis man f.eks. alene holder sig til det ekstremt aktive #fmdk<\/a> under folkem\u00f8det.<\/p>\n

Undervejs p\u00e5 folkem\u00f8det planl\u00e6gger man ikke s\u00e5 meget, men\u00a0deler mere debatter og events i teltet mens de sker, til\u00a0websitet, Facebook og Twitter. Facebook bliver ikke “bombet” med indhold fra folkem\u00f8det, s\u00e5 det er kun st\u00f8rre begivenheder, der kan beriges med gode billeder eller video, som n\u00e5r IDA’s egen Facebook-side. Derudover har man oprettet en specifik Facebook event<\/a>, for hele teltets deltagelse p\u00e5 folkem\u00f8det – igen for ikke at spam’e de almindelige medlemmer af IDA’s egen Facebook-side<\/a>, s\u00e5 der deles mest\u00a0om folkem\u00f8det p\u00e5 Facebook-event’en<\/a> og Twitter.<\/p>\n\"Tilh\u00f8rere<\/a>\n

Kim anvender bl.a. Overskrift<\/a> og Twitter’s egen statistik<\/a> til at overv\u00e5ge hvad der kan v\u00e6re interessant og hvilke folk der taler om IDA’s interesser. Overskrift giver s\u00e6rlig v\u00e6rdi, n\u00e5r der hver morgen lander en sammenfatning af g\u00e5rsdagens omtaler, der fort\u00e6ller hvad der er blevet\u00a0skrevet om p\u00e5 de sociale medier, og hvilke interessenter og influenters\u00a0samtaler man kan komme i dialog med.<\/p>\n

IDA f\u00f8lger desuden en r\u00e6kke tags af interesse, f.eks. #dkgreen<\/a>, og pr\u00f8ver sammen med de politiske konsulenter at finde ud af hvem der er v\u00e6rd at f\u00f8lge og fors\u00f8ge at engagere i samtaler.<\/p>\n

I \u00e5r eksperimenterer IDA mere end ellers, og\u00a0som noget nyt aktiveres Facebook Live<\/a> og Bambuser<\/a>. Grunden til at man har 2 platforme til live video er, at man vil fors\u00f8ge at p\u00e5vise hvad der fungerer bedst, og danne sig et fornuftigt sammenligningsgrundlag. Derudover vil man ogs\u00e5\u00a0i h\u00f8jere grad kuratere andre arrangementer i andre telte og online samtaler, der kan have relation til\u00a0ingeni\u00f8rfaget (f.eks. green tech) og dermed underst\u00f8tte strategien for at v\u00e6re til stede.<\/p>\n

\"IDA_fmdk_hos_overskrift_pdf__page_13_of_16_\"<\/a>
R\u00e5data og analysemateriale uddrages i Excel-format<\/figcaption><\/figure>\n

Om aftenen arbejder Kim med udtr\u00e6k af\u00a0tal fra Overskrift, og samler op p\u00e5\u00a0dagens aktivitet.\u00a0Efter folkem\u00f8det samles tweets og indl\u00e6g sammen i en eller flere Storify’s<\/a>. Det er godt til at vise omverdenen, bestyrelsen og form\u00e6nd hvad der skete undervejs, og anvendes ogs\u00e5 i\u00a0evalueringen for at finde indsatspunkter for det kommende \u00e5r p\u00e5 folkem\u00f8det.<\/p>\n

F\u00f8lg med her p\u00e5 bloggen, hvor vi deler flere guldkorn ud fra de andre opl\u00e6g fra Thilde Vesterby fra Region Hovedstaden og Benjamin Rud Elberth fra Digitaltaktik.dk.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ingeni\u00f8rforeningen IDA deltager p\u00e5 Folkem\u00f8det 2016 for at brand’e ingeni\u00f8r-faget og\u00a0sekund\u00e6rt\u00a0for at tale om\u00a0sig selv. Det har indflydelse p\u00e5 planl\u00e6gning, afvikling og evaluering af foreningens online indsats, og…<\/p>\n","protected":false},"author":5,"featured_media":5924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[299],"tags":[253,251,257,325,239,225],"class_list":["post-5977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-dkpol","tag-fmdk","tag-folkemoede","tag-folkemoedet","tag-lytgodt","tag-smdk"],"yoast_head":"\nFolkem\u00f8de-aktive IDA deler pro-tips forud for \u00e5rets politiske festival - Overskrifts blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2016\/06\/08\/folkemoede-aktive-ida-deler-pro-tips-forud-for-aarets-politiske-festival\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Folkem\u00f8de-aktive IDA deler pro-tips forud for \u00e5rets politiske festival - Overskrifts blog\" \/>\n<meta property=\"og:description\" content=\"Ingeni\u00f8rforeningen IDA deltager p\u00e5 Folkem\u00f8det 2016 for at brand’e ingeni\u00f8r-faget og\u00a0sekund\u00e6rt\u00a0for at tale om\u00a0sig selv. 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