{"id":6088,"date":"2016-09-21T14:25:26","date_gmt":"2016-09-21T12:25:26","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=6088"},"modified":"2017-04-18T13:28:43","modified_gmt":"2017-04-18T11:28:43","slug":"danskerne-er-blevet-mere-kraesne-paa-instagram","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2016\/09\/21\/danskerne-er-blevet-mere-kraesne-paa-instagram\/","title":{"rendered":"Danskerne er blevet mere kr\u00e6sne p\u00e5 Instagram"},"content":{"rendered":"

Hvem har flest f\u00f8lgere p\u00e5 Instagram i Danmark – og hvor p\u00e5 listen rangerer du selv? F\u00e5 indblik i udviklingen p\u00e5 Instagram det seneste \u00e5r.\u00a0<\/strong>En udvikling<\/strong>\u00a0som vidner om tilgang i antal brugere, men en nedgang i antal posts. Nummer \u00e9t p\u00e5 listen har form\u00e5et at tredoble antallet af followers det seneste \u00e5r. \u00a0<\/strong><\/p>\n

\"instagram\"For cirka et \u00e5r siden, lancerede vi hos Overskrift <\/span>Danmarks Instagram liste<\/a>. Her kan du se, hvem der\u00a0er blandt de mest fulgte profiler i Danmark lige nu samt hvor p\u00e5 listen du selv er placeret. Indsat dit navn i s\u00f8gefeltet og se, hvor du selv rangerer.<\/span>
\n<\/span><\/p>\n

I 2015 fandt vi blandt top to Alexander fra\u00a0@dailywatch<\/a>\u00a0med godt 1,7 millioner f\u00f8lgere efterfulgt af\u00a0@fashionary<\/a>. Og p\u00e5 tredje pladsen\u00a0@benjaminlasnier<\/a>, som p\u00e5 dav\u00e6rende tidspunkt var t\u00e6t p\u00e5 at ramme 1\u00a0million f\u00f8lgere. Alexander fra @dailywatch<\/a> har i dag knap 2 millioner f\u00f8lgere, og @benjaminlasnier<\/a> har rundet millionen.<\/p>\n

Ikke meget har \u00e6ndret sig i top tre fra 2015. I dag har den danske model\u00a0@josephineskriver<\/a>\u00a0dog sneget sig ind p\u00e5 f\u00f8rstepladsen. Og med en stigning p\u00e5 knap 1,5 millioner f\u00f8lgere, alts\u00e5 en tredobling, siden efter\u00e5ret 2015, topper hun listen med\u00a02,4 millioner f\u00f8lgere, efterfulgt af\u00a0@dailywatch<\/a>\u00a0og\u00a0@fashionary<\/a>.<\/p>\n

\"Top-10
Danske top 10 Instagramprofiler 2016<\/figcaption><\/figure>\n

Noget lader til, at udviklingen p\u00e5 Instagram ingen ende vil tage.
\nFor at opn\u00e5 en plads p\u00e5 den danske Instagram top-10 liste, var det i 2015 tilstr\u00e6kkelig med 170.000 f\u00f8lgere. I dag vil dette antal f\u00f8lgere kun give dig en plads blandt top-50, hvorimod en rangering p\u00e5 top-10 listen kr\u00e6ver op mod 510.000 f\u00f8lgere.<\/p>\n

If\u00f8lge den danske Instagram ekspert, Morten Nordstr\u00f8m<\/a>, som selv er blandt top-100, er Instagram en platform som er i markant v\u00e6kst. De flest top-10 Instagrammere har f\u00e5et v\u00e6sentligt flere f\u00f8lgere det seneste \u00e5r, hvilket vidner\u00a0om den \u00f8gede tilgang af brugere og aktivitet p\u00e5 platformen.
\nMen selv om der\u00a0tilsyneladende kommer flere brugere til, viser vores m\u00e5ling hos Overskrift.dk, at antallet af posts fra medlemmer i top-100 er faldet markant i 2016.
\n<\/span>I 2015 postede top-100 medlemmerne i gennemsnit 47 billeder m\u00e5nedligt. Hvorimod antal posts i \u00a02016 er p\u00e5 36 billeder – det er alts\u00e5 et fald p\u00e5 23 procent.
\n<\/span>If\u00f8lge\u00a0Morten Nordstr\u00f8m kan denne udvikling have to forklaringer.<\/p>\n

“For det f\u00f8rste har Instagram lanceret stories, som tager noget af trykket fra antallet af opslag. For det andet er der blandt topbrugere et stigende krav til opslagenes kvalitet, hvilket har en indflydelse p\u00e5 hvor ofte man trykker p\u00e5 ‘del’ knappen. \u00c5rsagen til dette er, at der er s\u00e5 mange dygtige IG’ere derude, som producerer og deler godt indhold hver dag. Konkurrencen er derfor \u00f8get og brugerne er blevet forvente i forhold til indholdets niveau.<\/p>\n

Desuden har Instagram introduceret deres indholdssorterende algoritme, hvilket har bevirket at mange topbrugere har kunne registrere faldende engagement p\u00e5 deres indhold, hvilket ogs\u00e5 kan have en afsmittende effekt p\u00e5 hvorn\u00e5r et stykke indhold er godt nok til at man vil dele det”<\/p><\/blockquote>\n

Udviklingen p\u00e5 Instagram det senest \u00e5r, har alts\u00e5 medf\u00f8rt, at det anno 2016 kr\u00e6ver mere, at poste et billede med “like-v\u00e6rdi”.<\/p>\n

\n

Overskrift.dk monitorerer til dagligt danske Instagram profiler som en del af online og social medie tjenesten Overblik<\/a>. Herved muligg\u00f8res det, at f\u00f8lge med i onlinesamtaler samt omtaler om eget brand, fagomr\u00e5der, konkurrenter, politisk debatter m.fl.<\/p>\n

I dag anvendes tjenesten af en lang r\u00e6kke organisationer<\/a>. Afpr\u00f8v selv tjenesten gratis i 14 dage, og se hvilken v\u00e6rdi det kan skabe for din organisation \u2013 sign up til pr\u00f8veperioden HER<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hvem har flest f\u00f8lgere p\u00e5 Instagram i Danmark – og hvor p\u00e5 listen rangerer du selv? F\u00e5 indblik i udviklingen p\u00e5 Instagram det seneste \u00e5r.\u00a0En udvikling\u00a0som vidner om tilgang i antal brugere, men en nedgang i antal posts. Nummer \u00e9t p\u00e5 listen har form\u00e5et at tredoble…<\/p>\n","protected":false},"author":12,"featured_media":6100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[302,305],"tags":[267,243,266,237],"class_list":["post-6088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyser","category-trends","tag-danmark","tag-instagram","tag-overblik","tag-sociale-medier"],"yoast_head":"\nDanskerne er blevet mere kr\u00e6sne p\u00e5 Instagram - Overskrift<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2016\/09\/21\/danskerne-er-blevet-mere-kraesne-paa-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danskerne er blevet mere kr\u00e6sne p\u00e5 Instagram - Overskrift\" \/>\n<meta property=\"og:description\" content=\"Hvem har flest f\u00f8lgere p\u00e5 Instagram i Danmark – og hvor p\u00e5 listen rangerer du selv? F\u00e5 indblik i udviklingen p\u00e5 Instagram det seneste \u00e5r.\u00a0En udvikling\u00a0som vidner om tilgang i antal brugere, men en nedgang i antal posts. 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