{"id":6509,"date":"2017-04-05T15:28:43","date_gmt":"2017-04-05T13:28:43","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=6509"},"modified":"2017-04-28T08:20:54","modified_gmt":"2017-04-28T06:20:54","slug":"tilmeld-dig-morgenmoede-branding-af-offentlige-organisationer","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2017\/04\/05\/tilmeld-dig-morgenmoede-branding-af-offentlige-organisationer\/","title":{"rendered":"Tilmeld dig: Branding af offentlige organisationer"},"content":{"rendered":"<p><strong>H\u00f8st frugten af opl\u00e6gsholdernes erfaringer med branding af offentlige organisationer. Hvordan \u00e6ndrer du omd\u00f8mmet, n\u00e5r tilliden og trov\u00e6rdigheden lider et kn\u00e6k. Hvilke overvejelser skal du g\u00f8re, n\u00e5r du kommunikerer til mange forskellige stakeholdere? Tilmeld dig Overskrifts gratis morgenm\u00f8de onsdag d. 3 maj 2017 og bliv klogere.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Update 24. april 2017: Alle pladser er besat, men du har mulighed for at komme p\u00e5 venteliste, ved at skrive til\u00a0<a href=\"mailto:pernille@overskrift.dk\">pernille@overskrift.dk<\/a>\u00a0med\u00a0emnet:\u00a0<strong>Venteliste morgenm\u00f8de<\/strong>.<\/p>\n<hr \/>\n<p>Kom og h\u00f8r hvordan nogle af Danmarks st\u00e6rke offentlige organisationer brander sig selv, samt hvordan nye strategier med fokus p\u00e5 online, film og kampagner har v\u00e6ret n\u00f8dvendige for at genvinde tabt terr\u00e6n.\u00a0Du f\u00e5r indsigt i, hvordan du kan styrke dit omd\u00f8mme af forfatteren bag bogen: <em>&#8220;Tillid h\u00e6nger ikke p\u00e5 tr\u00e6erne &#8211; styr dit omd\u00f8mme med Skovfl\u00e5tmodellen&#8221;.<\/em>\u00a0Samt hvordan du skaber den gyldne balance i din kommunikation, n\u00e5r du skal tilgodese flere forskellige stakeholdere.<\/p>\n<p><strong>Du m\u00f8der:<\/strong><\/p>\n<p><strong>Trine N<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6510\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/Trine-portr\u00e6t-sort_hvid-2013-700x1050.jpg\" alt=\"Portr\u00e6tfoto af Trine Nebel til morgenm\u00f8det Branding af offentlige organisationer\" width=\"147\" height=\"220\" \/>ebel, Forfatter og Adjunkt ved\u00a0<a href=\"http:\/\/www.dmjx.dk\">Danmarks Medie- og Journalisth\u00f8jskole<br \/>\n<\/a><\/strong>Et omd\u00f8mme er noget, der kan styres, men det er h\u00e5rdt arbejde. En genvej kan v\u00e6re at bruge Skovfl\u00e5tmodellen, en pincetformet kommunikationsmodel, baseret p\u00e5 den ny-udkomne bog: <em>&#8220;Tillid h\u00e6nger ikke p\u00e5 tr\u00e6erne &#8211; styr dit omd\u00f8mme med Skovfl\u00e5tmodellen&#8221;<\/em>. Kom og h\u00f8r om modellen samt eksempler p\u00e5, hvad der ofte g\u00e5r galt, n\u00e5r et omd\u00f8mme bliver beklikket, eller n\u00e5r tilliden og trov\u00e6rdigheden lider et kn\u00e6k.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6584\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/Sk\u00e6rmbillede-2017-04-05-kl.-10.12.48.png\" alt=\"Portr\u00e6tfoto af Hanne Arentoft til morgenm\u00f8det Branding af offentlige organisationer\" width=\"154\" height=\"196\" \/><\/p>\n<p><strong>Hanne Arentoft,\u00a0Kommunikationschef <a href=\"http:\/\/www.kfst.dk\">Konkurrence- og Forbrugerstyrelsen (KFST)<\/a><br \/>\n<\/strong>Som myndighed er kommunikation en balancegang mellem at v\u00e6re myndighed og fastholde fokus p\u00e5 at skabe v\u00e6rdi for skatteborgernes penge samt\u00a0p\u00e5 den anden side at levere den gode og skarpe historie. Konkurrence- og Forbrugerstyrelsen har en stor vejlednings- og informationsopgave over for mange stakeholdere. F\u00e5 indblik i, hvordan KFST skaber denne balance og kommunikativt im\u00f8dekommer stakeholdere med fokus p\u00e5 brugen af traditionel og proaktiv presse samt tilstedev\u00e6relse p\u00e5 sociale medier.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6603\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/Sk\u00e6rmbillede-2017-04-05-kl.-14.06.38.png\" alt=\"Portr\u00e6tfoto af Britt Asn\u00e6s Kattrup til morgenm\u00f8det Branding af offentlige organisationer\" width=\"159\" height=\"191\" \/><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6629\" src=\"http:\/\/blog.overskrift.dk\/wp-content\/uploads\/Tina159x191.jpg\" alt=\"Tina Guldmann Gustavsen til morgenm\u00f8det Branding af offentlige organisationer\" width=\"159\" height=\"191\" \/>Britt Asn\u00e6s Kattrup, Kommunikationsr\u00e5dgiver\u00a0&amp;\u00a0Tina Guldmann Gustavsen, Presser\u00e5dgiver\u00a0<a href=\"https:\/\/www.sst.dk\">Sundhedsstyrelsen<\/a><\/strong><br \/>\nHvordan vender man skuden, n\u00e5r ens omd\u00f8mme i befolkningen over \u00e9n nat falder med 8,4 point\u00a0og er den offentlige myndighed, som har den st\u00f8rste tilbagegang?\u00a0Kom og h\u00f8r hvordan Sundhedsstyrelsen med udgangspunkt i en ny strategi har taget udfordringen op med at vinde det tabte terr\u00e6n tilbage.<\/p>\n<hr \/>\n<p><strong>Tid<\/strong>: 3. maj\u00a0kl. 09.00 \u2013 10.00, kaffe fra kl. 08.45<br \/>\n<strong>Tilmelding<\/strong>: Mail <a href=\"mailto:pernille@overskrift.dk?subject=Morgenm%C3%B8de\">pernille@overskrift.dk<\/a>\u00a0senest d. 27 april \u2013 emneord:\u00a0<em>Morgenm\u00f8de<\/em><br \/>\n<strong>Pris:<\/strong>\u00a0Gratis &#8211; Skulle du v\u00e6re forhindret i at deltage, bedes du give svar fem dage f\u00f8r, s\u00e5 andre interesserede kan f\u00e5 pladsen. No-show fee p\u00e5 kr. 200,-<br \/>\n<strong>Sted<\/strong>: Jorcks Passage 1A, 3. sal, 1162 K\u00f8benhavn K, Tlf. 2215 8228<br \/>\n<strong>Er du studerende<\/strong>: Der er eksklusivt forbeholdt syv pladser til studerende. Tilf\u00f8j emneord: M<em>orgenm\u00f8de &#8211; studerende<\/em> ved tilmelding.<br \/>\n<strong>Hashtag:<\/strong>\u00a0<a href=\"https:\/\/twitter.com\/hashtag\/lytgodt\">#lytgodt<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00f8st frugten af opl\u00e6gsholdernes erfaringer med branding af offentlige organisationer. Hvordan \u00e6ndrer du omd\u00f8mmet, n\u00e5r tilliden og trov\u00e6rdigheden lider et kn\u00e6k. Hvilke overvejelser skal du g\u00f8re, n\u00e5r du kommunikerer til mange forskellige stakeholdere? Tilmeld dig Overskrifts gratis morgenm\u00f8de onsdag d. 3 maj 2017 og bliv klogere.&hellip;<\/p>\n","protected":false},"author":12,"featured_media":7201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[304],"tags":[285,239,235,248,237],"class_list":["post-6509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arrangementer","tag-branding","tag-lytgodt","tag-morgenmoede","tag-overskrift","tag-sociale-medier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tilmeld dig: Branding af offentlige organisationer - Overskrift<\/title>\n<meta name=\"description\" content=\"H\u00f8st frugt af talernes erfaringer med branding af offentlige organisationer. 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