{"id":6528,"date":"2017-03-10T10:10:52","date_gmt":"2017-03-10T09:10:52","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=6528"},"modified":"2017-04-19T10:11:29","modified_gmt":"2017-04-19T08:11:29","slug":"smwnyc-2017-gifs-snapchat-influencers","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2017\/03\/10\/smwnyc-2017-gifs-snapchat-influencers\/","title":{"rendered":"Social Media Week 2017 i New York #SMWNYC: Gif’s, Snapchat og influencers"},"content":{"rendered":"

Social Media Week 2017 i New York ( smwnyc ) er slut – og hos Overskift har vi samlet lidt take-aways\u00a0fra en uge, som b\u00f8d p\u00e5\u00a0Virtual Reality, video, GIFs og influencers.\u00a0<\/strong><\/p>\n

De sociale medier har \u00e6ndret m\u00e5den hvorp\u00e5 vi kommunikerer med hinanden.\u00a0GIFs, emojis, online video, geofiltre p\u00e5 Snapchat og voice command er blot et udsnit af nye funktioner, som g\u00f8r det muligt, at kommunikere p\u00e5 helt nye m\u00e5der. I dag kan vi reagere p\u00e5 Facebook\u00a0med\u00a0emojis, dele vores location p\u00e5 Snapchat og endda skifte sang p\u00e5 musiktjenester og finde vej med verbale befalinger.<\/p>\n

Men det er ikke kun m\u00e5den hvorp\u00e5 vi kommunikere med hinanden, som har \u00e6ndret sig. Brands har\u00a0i lige s\u00e5 h\u00f8j grad taget disse nye funktioner til sig, og flere er begyndt at anvende GIFs, emojis, snapchat m.fl. i deres online kampagner.<\/p>\n

GIFs har rodf\u00e6stet sig som moderne kommunikation\u00a0<\/strong><\/h2>\n

GIFs har skabet en helt ny m\u00e5de at kommunikere p\u00e5. Det er fortsat blandt de nyeste medier og har nedskrevet sig som moderne kommunikation. GIFs bidrager med et helt nyt sprog, hvor det gennem klip er muligt at kommunikere forskellige budskaber. Overalt bliver de brugt flittigt, b\u00e5de af kunstnere, individer og ikke mindst marketingfolk.<\/p>\n

Flere brands har allerede omfavnet GIF’s, og med denne kommunikationsform er det muligt, at engagere kunder p\u00e5 helt nye m\u00e5de. Et eksempel herp\u00e5 er Starbucks brug af GIFs, som hurtigt gik viralt.<\/p>\n

\u00a0\u00a0<\/p>\n

Snapchat er kommet for at<\/strong> blive<\/strong><\/h2>\n

Snapchat er blandt de hurtigst voksende medier til dato – og blandt eksperterne er der ingen\u00a0tvivl om, at mediet\u00a0er kommet for at blive. Ligesom\u00a0GIFs, er Snapchat en helt unik\u00a0m\u00e5de at kommunikere p\u00e5, og udviklingen er g\u00e5et i retning af, at flere brands har taget mediet til sig, og har gjort det til en\u00a0vigtig del af deres branding. Mediet skaber nye alternativer\u00a0for storytelling og formidling af brand-stories p\u00e5 anderledes vis, da mediet \u00e5bner mulighed for at formidle underholdning og skabe engagement.<\/p>\n

Influenter kan v\u00e6re uvurderlige i branding \u00a0<\/strong><\/h2>\n

Influencer marketing er blevet et udbredt strategisk v\u00e6rkt\u00f8j blandt\u00a0mange brands. Med de sociale mediers tilstedev\u00e6relse alle steder, er udviklingen g\u00e5et i retning af, at flere er mere tilb\u00f8jelig til at stole p\u00e5 anbefalinger fra folk de kan identificere sig med, s\u00e5som bloggere, Instagrammere og Youtubere, frem for direkte anbefalinger fra brandet.<\/p>\n

M\u00e5den mange brands kommunikere p\u00e5, har alts\u00e5 \u00e6ndret sig, fra tidligere at m\u00e5lrette sig\u00a0et helt marked til nu at identificere individer, som har indflydelse p\u00e5 potientielle k\u00f8bere. Men influencer marketing er ikke alene n\u00f8glen til succes, for det strategisk arbejde kr\u00e6ver grundig analyse af ens potientielle m\u00e5lgruppe samt indg\u00e5ende kendskab til denne m\u00e5lgruppes influencers.<\/p>\n

\"Social
Social Media Week New York 2017 | Foto: Pernille Frank<\/figcaption><\/figure>\n
\"Social
Social Media Week New York 2017 | Foto: Pernille Frank<\/figcaption><\/figure>\n
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Har du mod p\u00e5 at pr\u00f8ve\u00a0hvilken v\u00e6rdi du kan h\u00f8ste fra lytning p\u00e5 online og sociale medier, kan\u00a0du gratis og uforpligtende\u00a0pr\u00f8ve Overskrift i 14 dage, ved at skrive dig op her<\/a>.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media Week 2017 i New York ( smwnyc ) er slut – og hos Overskift har vi samlet lidt take-aways\u00a0fra en uge, som b\u00f8d p\u00e5\u00a0Virtual Reality, video,…<\/p>\n","protected":false},"author":12,"featured_media":6544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[299],"tags":[290,293,252,292,289,276,237],"class_list":["post-6528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-gifs","tag-influencer-marketing","tag-influencers","tag-new-york","tag-smwnyc","tag-snapchat","tag-sociale-medier"],"yoast_head":"\nSocial Media Week 2017 i New York #SMWNYC: Gif's, Snapchat og influencers - Overskrifts blog<\/title>\n<meta name=\"description\" content=\"De st\u00f8rste emner p\u00e5 SMWNYC 2017 var GIF's, Snapchat og masser af Influencer Marketing - samtidig med Social Media Week i K\u00f8benhavn.\" 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