{"id":7633,"date":"2017-06-13T08:20:57","date_gmt":"2017-06-13T06:20:57","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=7633"},"modified":"2023-05-17T15:17:12","modified_gmt":"2023-05-17T13:17:12","slug":"4-raad-folkemoede-ekspert","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2017\/06\/13\/4-raad-folkemoede-ekspert\/","title":{"rendered":"4 r\u00e5d fra en Folkem\u00f8de-ekspert"},"content":{"rendered":"

Folkem\u00f8det kommer med garanti til at dominere dit Twitter-feed den n\u00e6ste uges tid. Sidste \u00e5r blev der afsendt over 35.000 tweets og retweets p\u00e5 platformen og t\u00e6t p\u00e5 7.000 opslag p\u00e5 Instagram og Facebook. Sp\u00f8rger man Karne Lykkebo, der er strategisk direkt\u00f8r og partner i Geelmuyden Kiese, har Twitter sl\u00e5et sig selv ihjel p\u00e5 Folkem\u00f8det, og synlighed p\u00e5 kanalen er stort set blevet umulig. Til Overskrifts sidste morgenm\u00f8de kom hun med disse r\u00e5d til dig, der skal p\u00e5 Folkem\u00f8det 2017.<\/strong><\/p>\n

 <\/p>\n

Synlighed er blevet umuligt<\/h2>\n

Det siger n\u00e6sten sig selv, at n\u00e5r der sidste \u00e5r blev postet over 35.000 gange p\u00e5 Twitter i l\u00f8bet af fire dage, s\u00e5 er chancen for, at dit indhold druknede i m\u00e6ngden ret h\u00f8j. Derfor skal du ikke bruge de sociale medier som push-kanal, fort\u00e6ller Karne Lykkebo. \u00d8en er for de modige og ikke de talende, og du b\u00f8r derfor have fokus p\u00e5 kvalitet, frem for kvantitet. Og s\u00e5 skal du overveje om noget af dit indhold, skal \u201dl\u00e6gges i lommen\u201d, og s\u00e5 hellere smide det p\u00e5 de sociale medier p\u00e5 et tidspunkt, hvor der er mindre st\u00f8j.<\/p>\n

 <\/p>\n

“\u00d8en er for de modige og ikke de talende” \u2013 Karne Lykkebo, strategisk direkt\u00f8r og partner i Geelmuyden Kiese<\/p><\/blockquote>\n

 <\/p>\n

Er det det v\u00e6rd?<\/h2>\n

Det kan hurtigt vise sig at blive en dyr form for kommunikation at v\u00e6re tilstede p\u00e5 Folkem\u00f8det. En f\u00e6rgebillet, et sommerhus og fire dages forplejning l\u00f8ber hurtigt op. If\u00f8lge Karne Lykkebo vil din tankegang \u00e6ndre sig, hvis du tager ROI-briller p\u00e5, for hvis det skal g\u00e5 lige op, er det pludselig rigtig meget indflydelse, du skal hive hjem i l\u00f8bet af Folkem\u00f8det. M\u00e5ske kunne de penge v\u00e6re investeret andre steder? M\u00e5ske er det slet ikke n\u00f8dvendigt, at du er fysisk til stede under Folkem\u00f8det, eller m\u00e5ske skal du kun v\u00e6re der et par af dagene.<\/p>\n

 <\/p>\n

Fokus p\u00e5 relationer p\u00e5 \u00f8en<\/h2>\n

Brug dagene til at udnytte, at du kan f\u00e5 folk i snak under Folkem\u00f8det, som du ikke ville kunne komme i kontakt. Hvis du vil bryde igennem st\u00f8jmuren<\/em> p\u00e5 de sociale medier, skal du overraske m\u00e5lgruppe for dit budskabet. Karne Lykkebo fort\u00e6ller, at det tidligere har virket, n\u00e5r de har inviteret to til et m\u00f8de, der ellers ikke ville snakke sammen. Og s\u00e5 fortalte hun, at du hellere skal m\u00f8de folk i virkeligheden, frem for digitalt, n\u00e5r I nu befinder jer det samme sted.<\/p>\n

 <\/p>\n

Folket er her<\/h2>\n

Til de f\u00f8rste par Folkem\u00f8der var det journalister og politikere, der dominerede Bornholm. Nu kan vi se, at den menige mand lige s\u00e5 stille begynder at tage over. Og det skal du drage nytte af. Hvordan kan du inddrage danskerne i l\u00f8bet af dagene, b\u00e5de fysisk men ogs\u00e5 digitalt? Og hvad med alle dine f\u00f8lgere, der ikke er deltagende p\u00e5 Folkem\u00f8det. Hvordan kan du inddrage dem i dit indhold? Karne Lykkebo konkluderede, at dine prim\u00e6re m\u00e5lgrupper for Folkem\u00f8det 2017 b\u00f8r v\u00e6re dit bagland og folket.<\/p>\n

 <\/p>\n

\"\"
Fra Karne Lykkebos pr\u00e6sentation<\/figcaption><\/figure>\n

 <\/p>\n

F\u00e5 Overskrifts Folkem\u00f8deanalyse 2017<\/h2>\n

Sidste \u00e5r blev der sendt 42.671 danske tweets med #fmdk under Folkem\u00f8det, men her i 2017 blev der kun postet 23.003 indl\u00e6g i alt; Et fald p\u00e5 godt 46 %.\u00a0Vil du vide mere om, hvordan den digitale aktivitet var under Folkem\u00f8det 2017? S\u00e5 download vores Folkem\u00f8de-analyse for fmdk 2017.<\/p>\n\"F\u00e5<\/a>\n\"\"<\/a>\n

 <\/p>\n

\n

Indl\u00e6gget er skrevet p\u00e5 baggrund af Karne Lykkebos pr\u00e6sentation til morgenm\u00f8det<\/a> d. \u00a07. juni 2017. Udover opl\u00e6gget fra Karne Lykkebo var Lars \u00d8stergaard fra Kr\u00e6ftens Bek\u00e6mpelse<\/a>\u00a0og Stefan B\u00f8gh-Andersen fra Overskrift<\/a> p\u00e5 talerlisten.<\/p>\n

F\u00f8lg denne blog<\/a>,\u00a0LinkedIn<\/a>,\u00a0Facebook<\/a> eller tilmeld dig vores nyhedsbrev<\/a>\u00a0og bliv opdateret med kommende morgenm\u00f8der samt analyser og trends inden for digitale og sociale medier.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Folkem\u00f8det kommer med garanti til at dominere dit Twitter-feed den n\u00e6ste uges tid. Sidste \u00e5r blev der afsendt over 35.000 tweets og retweets p\u00e5 platformen og t\u00e6t p\u00e5…<\/p>\n","protected":false},"author":13,"featured_media":7639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[299],"tags":[251,257,471,325,465],"class_list":["post-7633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-fmdk","tag-folkemoede","tag-folkemoede-2017","tag-folkemoedet","tag-folkemoedet-2017"],"yoast_head":"\n4 skarpe r\u00e5d fra en Folkem\u00f8de-ekspert | Overskrift - dit digitale overblik<\/title>\n<meta name=\"description\" content=\"Folkem\u00f8det kommer med garanti til at dominere dit Twitterfeed den n\u00e6ste uges tid. 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