{"id":8142,"date":"2017-10-03T08:56:45","date_gmt":"2017-10-03T06:56:45","guid":{"rendered":"http:\/\/blog.overskrift.dk\/?p=8142"},"modified":"2025-06-11T11:25:46","modified_gmt":"2025-06-11T09:25:46","slug":"influent-kampagner-hos-fitnessdk","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2017\/10\/03\/influent-kampagner-hos-fitnessdk\/","title":{"rendered":"Case: Influent-kampagner hos fitness dk"},"content":{"rendered":"

P\u00e5 Overskrifts seneste morgenm\u00f8de <\/strong>havde vi inviteret Casper Finn Olsen, der er social media coordinator i fitness dk, til at holde opl\u00e6g om deres influent-kampagner. Fitness dk har gennemf\u00f8rt to store kampagner og har l\u00f8bende samarbejdet med b\u00e5de kendte og s\u00e5kaldte mikro-influenter. L\u00e6s med her for at blive klogere p\u00e5, hvordan en af Danmarks st\u00f8rste fitnessk\u00e6der arbejder med influencer marketing.<\/strong><\/p>\n

Fitnessbranchen er h\u00e5rd, og der er stor fokus p\u00e5 pris. I fitness dk har man arbejdet systematisk for at s\u00e6tte fokus p\u00e5 kvalitet, og her har influenter spillet en stor rolle i markedsf\u00f8ringsstrategien. P\u00e5 det sidste halvandet \u00e5r har fitness dk gennemf\u00f8rt to store kampagner, som Casper Finn Olsen<\/a> pr\u00e6senterede p\u00e5 Overskrifts morgenm\u00f8de.<\/p>\n

 <\/p>\n

2 store influent-kampagner<\/h2>\n

Den f\u00f8rste kampagne, Hold-Challenge<\/a>, l\u00f8b over tre m\u00e5neder. Kampagnen gik ud p\u00e5, at fem influenter: Mette Marie, Carla Mickelborg, Daniel Hoffe, Frederikke og Selina Visbech, alle skulle fort\u00e6lle om deres oplevelser med tre forskellige tr\u00e6ninger. Efter hver tr\u00e6ning skulle de fem influenter herefter komme med deres vurdering af holdene. Der blev produceret en r\u00e6kke videoer med alle influenter, som de kunne poste p\u00e5 deres kanaler.<\/p>\n

 <\/p>\n

\"Carla
YouTuberen og skuespiller, Carla Mickelborg, anmelder BODYFLOW hos fitness dk<\/figcaption><\/figure>\n

 <\/p>\n

Ved anden kampagne, #fitnesshoffe<\/a>, indgik de i et nyt samarbejde med YouTuberen Daniel Hoffe, og lavede et mere intenst forl\u00f8b, hvor det kun var Hoffe, man fulgte. Her l\u00f8d udfordringen, at YouTuberen skulle stoppe med at drikke og feste i tre m\u00e5neder, og i stedet komme i sommerform med en personlig tr\u00e6ner fra fitness dk. Der kom 11 videoer<\/a> ud af samarbejdet, som prim\u00e6rt k\u00f8rte fra Daniel Hoffes YouTube-kanal.<\/p>\n

 <\/p>\n

Influenter har forskellige styrker<\/h2>\n

Udover de store kampagner samarbejder fitness dk l\u00f8bende med b\u00e5de kendte personligheder og mikro-influenter*. Dette, fortalte Casper, er en hel bevidst og succesful strategi. De forskellige typer af influenter kan nemlig noget forskelligt. En mega-influent* med en masse f\u00f8lgere n\u00e5r langt ud med et budskab, mens mikro-influenter*, if\u00f8lge Casper, har en anden p\u00e5virkning, fordi f\u00f8lgerne er venner eller nogle, der kender vedkommende. N\u00e5r de g\u00e5r ud og anbefaler et af fitness dk\u2019s centre, er det langt mere trov\u00e6rdigt, end ved traditionelle markedsf\u00f8ringsmetoder.<\/p>\n

 <\/p>\n

\u201dDet er en super st\u00e6rk endorsement at f\u00e5! Jeg kan sagtens sige, at det er fedt at tr\u00e6ne i fitness dk \u2013 at vi har en sauna og tv i vores maskiner, men n\u00e5r der er en anden, der siger det for os, s\u00e5 virker det bare lidt st\u00e6rkere.\u201d<\/em><\/p><\/blockquote>\n

 <\/p>\n

En udfordring at finde de rigtige influenter<\/h2>\n

Det f\u00f8rste, fitness dk g\u00f8r, n\u00e5r de skal starte en ny kampagne, er at s\u00e6tte nogle m\u00e5l for kampagnen. Herefter udv\u00e6lger de influenterne, hvilket if\u00f8lge Casper Finn Olsen, er det sv\u00e6reste ved at lave influent-kampagner. Det er vigtigt, at der er et godt match mellem fitness dk og influenten, og i udv\u00e6lgelsesprocessen kigger Casper og hans kollegaer blandt andet p\u00e5, om vedkommende kan repr\u00e6sentere fitness dk p\u00e5 en fin m\u00e5de, og hvilke brand-samarbejder, influenten har lavet tidligere. N\u00e5r influenterne er fundet, g\u00e5r de i gang med at kigge p\u00e5 det kreative. Her er influenterne med i processen, s\u00e5 der kan udformes en kampagne, der passer til begge parter.<\/p>\n

 <\/p>\n

Gode r\u00e5d, n\u00e5r du vil indg\u00e5 i et influent-samarbejde<\/h2>\n

Afslutningsvis pr\u00e6senterede Casper Finn Olsen seks gode r\u00e5d til dig, der vil i gang med at arbejde med influenter:<\/p>\n

    \n
  1. Brug tid p\u00e5 at udv\u00e6lge den rigtige influent<\/li>\n
  2. V\u00e6lg en, der vil det \u2013 de pr\u00e6sterer bedre<\/li>\n
  3. Find det rigtige match<\/li>\n
  4. Tro p\u00e5 influenten og inkluder dem i det kreative. Skub ikke bare indhold ned over dem – de ved jo bedst, hvad deres f\u00f8lgerne kan lide<\/li>\n
  5. Slip kontrollen, men f\u00e5 alligevel det indhold godkendt, de gerne vil lave<\/li>\n
  6. Planl\u00e6g et kampagneflow og brug retargeting<\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n

    \n

    Vil du have hj\u00e6lpe til at finde influenter, der er relevante for din virksomhed og branche, eller vil du monitorere en influent-kampagne? Tag en snak<\/a> med en af vores eksperter og h\u00f8r, hvordan vores v\u00e6rkt\u00f8j kan hj\u00e6lpe dig. Du kan ogs\u00e5 pr\u00f8ve vores tjeneste gratis i 14 dage<\/a> og p\u00e5 den m\u00e5de selv finde frem til relevante influenter.<\/p>\n

    Indl\u00e6gget er skrevet p\u00e5 baggrund af Casper Finn Olsens pr\u00e6sentation til morgenm\u00f8det\u00a0d. 27. september 2017. Udover opl\u00e6gget af Casper, var blogger, jurist og influent-konsulent, Lisbeth Kiel<\/a> og Sarah Vangsgaard Winge<\/a> fra Overskrift<\/a>\u00a0p\u00e5 talerlisten. L\u00e6s Lisbeths opl\u00e6g her.<\/a><\/p>\n

    F\u00f8lg\u00a0denne blog,\u00a0LinkedIn<\/a>,\u00a0Facebook<\/a>\u00a0eller\u00a0tilmeld dig vores nyhedsbrev<\/a>\u00a0og bliv opdateret med kommende morgenm\u00f8der samt analyser og trends inden for digitale og sociale medier.<\/p>\n

    * Teoretisk findes de tre typer af influenter: Mega-, makro- og mikro-influenter. Mega-influenter findes influenter med mere end 100.000 f\u00f8lgere. Makro-influenter har under 100.000 f\u00f8lgere og endeligt har mikro-influenter typisk mellem 1-5000 f\u00f8lgere.<\/p>\n","protected":false},"excerpt":{"rendered":"

    P\u00e5 Overskrifts seneste morgenm\u00f8de havde vi inviteret Casper Finn Olsen, der er social media coordinator i fitness dk, til at holde opl\u00e6g om deres influent-kampagner. Fitness dk har…<\/p>\n","protected":false},"author":13,"featured_media":8165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[302,299],"tags":[513,512,252,492],"class_list":["post-8142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyser","category-inspiration","tag-fitnessdk","tag-influencer","tag-influencers","tag-influenter"],"yoast_head":"\nInfluent-kampagner hos fitness dk | Overskrift - lyt online, enkelt og effektivt<\/title>\n<meta name=\"description\" content=\"I fitness dk har man arbejdet systematisk med influent-kampagner. 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