{"id":9458,"date":"2023-02-10T09:14:45","date_gmt":"2023-02-10T08:14:45","guid":{"rendered":"https:\/\/www.overskrift.dk\/blog\/?p=9458"},"modified":"2023-02-10T09:14:45","modified_gmt":"2023-02-10T08:14:45","slug":"relevans-for-realdania","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/","title":{"rendered":"Relevans for Realdania"},"content":{"rendered":"<p><strong>Er du relevant nok for din m\u00e5lgruppe, og hvordan ved du om du er? Du kan jo ikke sp\u00f8rge nogen du ikke har i tale. I den filantropiske organisation Realdania har man masser af faglig viden som skal ud og leve. Her arbejder man ogs\u00e5 med indhold produceret af andre. Anprisning af egen indsats har altid v\u00e6ret mere effektivt n\u00e5r det kommer fra andre.<\/strong><\/p>\n<p><em>Fra Overskrifts morgenm\u00f8de <a href=\"https:\/\/www.overskrift.dk\/blog\/2022\/12\/21\/morgenmoede-forstaerk-de-gode-historier-og-inddaem-dine-trolls\/\">Forst\u00e6rk de gode historier og indd\u00e6m dine trolls<\/a> i januar 2023:<\/em> Digital Formidlingsr\u00e5dgiver, Per Sommer, har designet Realdanias system til at finde og forst\u00e6rke de gode budskaber der omhandler projekter som organisationen bidrager til.<\/p>\n<h2>Udfordringerne<\/h2>\n<p>Per og hans kolleger har arbejdet med at \u00f8ge relevansen og i praksis f\u00e5 aktiveret den faglige viden som Realdania har opbygget over mange \u00e5r. Traditionelle nyhedsformater er officielle, udkommer m\u00e5ske i pressemeddelelsesform og skal gennem en eller anden form for godkendelsesflow. Det kan v\u00e6re tungt og langsomt. Der er behov for at udvide m\u00e5lgruppen, med en ny smidig arbejdsproces for at sprede den gode faglige viden formidlingsteamet sidder inde med hos Realdania til flere m\u00e5lgrupper.<\/p>\n<h2>Fokus p\u00e5 eget revitaliseret indhold<\/h2>\n<p>Realdanias formidlere har naturligvis fokus p\u00e5 de tre indholdsomr\u00e5der: paid, owned og earned media, alts\u00e5 hhv. betalt indhold i form af annoncering, eget indhold i forskellige kanaler samt indhold hvor andre omtaler og henviser til Realdania og projekter som st\u00f8ttes af Realdania.<\/p>\n<p>For udgivelser p\u00e5 egne medier har Realdania m\u00e5lt og konstateret at deres email nyhedsbreve performer meget bedre end opslag p\u00e5 f.eks. Linkedin og Facebook. Udfordringen med nyhedsbrevet er dog at det tidligere har v\u00e6ret et &#8220;one-size fits all&#8221;, som har d\u00e6kket et ret bredt omr\u00e5de af forskellige faglige omr\u00e5der. For modtagere har alt indhold v\u00e6ret bredt funderet. Realdania er derfor i gang med at udvide fra \u00e9t klassisk nyhedsbrev til yderligere seks segmenterede nyhedsbreve, der matcher modtagerens faglige interesser. Hermed kan Realdania ogs\u00e5 ramme flere nye interessentgrupper.<\/p>\n<p>Realdania retter fokus mod owned media fremfor at bruge penge p\u00e5 alt for dyre klik, bl.a. ved at udvide fra at have de traditionelle aktualitets-nyheder p\u00e5 egen hjemmeside og sociale medier, til en lang r\u00e6kke andre formater s\u00e5 som video, podcasts, quiz&#8217;er, billedserier fra projekter etc. Alts\u00e5 indhold som ikke n\u00f8dvendigvis skal hele vejen op og godkendes p\u00e5 direktionsniveau f\u00f8r udgivelse, men snarere mindre og hurtigere fagligt fokuseret indhold, som hurtigt kan udgives i mindre notitser.<\/p>\n<h2>Genbrug af viden og indhold hos Realdania<\/h2>\n<p>Et andet omr\u00e5de er re-aktualisering den store m\u00e6ngde viden som Realdania har opbygget over \u00e5rene i form af flere tusinde artikler, rapporter, podcasts etc. N\u00e5r et politisk emne er oppe i tiden, f.eks. n\u00e5r nye ghettolister udmeldes, tager Realdania fat i den store opbyggede historiske viden de sidder inde med, for at give baggrund og perspektiver i forhold til emnet.<\/p>\n<p>Realdania har, som en del af omstillingsprocessen, ogs\u00e5 fokus p\u00e5 at monitorere omtaler af organisationen, deres m\u00e6rkesager og fagomr\u00e5der, for p\u00e5 den m\u00e5de netop at kunne finde omtaler som Realdania kan perspektivere og dermed udkomme med som nyt relevant indhold.<\/p>\n<p>Her p\u00e5 kanalen vil vi pr\u00f8ve at f\u00f8lge op p\u00e5 processen, for det er f\u00f8rste gang vi ser nogen arbejde s\u00e5 systematisk med at forst\u00e6rke de gode omtaler, s\u00e5 vi h\u00e5ber at f\u00e5 lejlighed til at kunne tage temperaturen p\u00e5 de nye initiativer om et lille \u00e5rs tid.<\/p>\n<h2>N\u00e6ste morgenm\u00f8de<\/h2>\n<p>Er du interesseret i kommunikationsfaglige emner som dette, b\u00f8r du holde \u00f8je med kommende Overskrift-morgenm\u00f8der. N\u00e5r n\u00e6ste morgenm\u00f8de er i kalenderen, bliver det offentliggjort i vores nyhedsbrev et par dage f\u00f8r de \u00f8vrige kanaler. Nyhedsbrevet udkommer 10-12 gange \u00e5rligt og giver kommunikationsfaglige indsigter (og tip om n\u00e6ste morgenm\u00f8de).<\/p>\n<p><a class=\"btn btn-warning\" href=\"https:\/\/www.overskrift.dk\/nyhedsbrev\">F\u00e5 n\u00e6ste nyhedsbrev<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Er du relevant nok for din m\u00e5lgruppe, og hvordan ved du om du er? Du kan jo ikke sp\u00f8rge nogen du ikke har i tale. I den filantropiske&hellip;<\/p>\n","protected":false},"author":4,"featured_media":9471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[304,299],"tags":[659,270,658],"class_list":["post-9458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arrangementer","category-inspiration","tag-earned-media","tag-maalgruppe","tag-owned-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relevans for Realdania - Overskrifts blog<\/title>\n<meta name=\"description\" content=\"Per Sommer redesigner processen til at producere indhold til nye m\u00e5lgrupper, bl.a. ved at forst\u00e6rke andres historier - med positive sideeffekter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relevans for Realdania - Overskrifts blog\" \/>\n<meta property=\"og:description\" content=\"Per Sommer redesigner processen til at producere indhold til nye m\u00e5lgrupper, bl.a. ved at forst\u00e6rke andres historier - med positive sideeffekter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/\" \/>\n<meta property=\"og:site_name\" content=\"Overskrifts blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/overskrift\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T08:14:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/PSO-blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan B\u00f8gh-Andersen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@overskrift\" \/>\n<meta name=\"twitter:site\" content=\"@overskrift\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/\"},\"author\":{\"name\":\"Stefan B\u00f8gh-Andersen\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/person\\\/b78220010603ce4384fa7758a6eabaf3\"},\"headline\":\"Relevans for Realdania\",\"datePublished\":\"2023-02-10T08:14:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/\"},\"wordCount\":648,\"publisher\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/wp-content\\\/uploads\\\/PSO-blog-1.jpg\",\"keywords\":[\"earned media\",\"m\u00e5lgruppe\",\"owned media\"],\"articleSection\":[\"Arrangementer\",\"Inspiration\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/\",\"name\":\"Relevans for Realdania - Overskrifts blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/wp-content\\\/uploads\\\/PSO-blog-1.jpg\",\"datePublished\":\"2023-02-10T08:14:45+00:00\",\"description\":\"Per Sommer redesigner processen til at producere indhold til nye m\u00e5lgrupper, bl.a. ved at forst\u00e6rke andres historier - med positive sideeffekter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/wp-content\\\/uploads\\\/PSO-blog-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/wp-content\\\/uploads\\\/PSO-blog-1.jpg\",\"width\":1600,\"height\":896},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/2023\\\/02\\\/10\\\/relevans-for-realdania\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relevans for Realdania\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\",\"name\":\"Overskrifts blog\",\"description\":\"Nyeste indl\u00e6g\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#organization\",\"name\":\"Overskrift ApS\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/Just-the-dots-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.overskrift.dk\\\/wp-content\\\/uploads\\\/Just-the-dots-1.png\",\"width\":258,\"height\":257,\"caption\":\"Overskrift ApS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/overskrift\",\"https:\\\/\\\/x.com\\\/overskrift\",\"https:\\\/\\\/www.instagram.com\\\/overskrift\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10153434\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/#\\\/schema\\\/person\\\/b78220010603ce4384fa7758a6eabaf3\",\"name\":\"Stefan B\u00f8gh-Andersen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g\",\"caption\":\"Stefan B\u00f8gh-Andersen\"},\"description\":\"Indl\u00e6gget er skrevet af Stefan, der er direkt\u00f8r i og stifter af Overskrift. Stefan er en skarp analytiker og har mange \u00e5rs erfaring med r\u00e5dgivning inden for sociale medier og nyhedssites.\",\"url\":\"https:\\\/\\\/www.overskrift.dk\\\/blog\\\/author\\\/stefan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relevans for Realdania - Overskrifts blog","description":"Per Sommer redesigner processen til at producere indhold til nye m\u00e5lgrupper, bl.a. ved at forst\u00e6rke andres historier - med positive sideeffekter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/","og_locale":"da_DK","og_type":"article","og_title":"Relevans for Realdania - Overskrifts blog","og_description":"Per Sommer redesigner processen til at producere indhold til nye m\u00e5lgrupper, bl.a. ved at forst\u00e6rke andres historier - med positive sideeffekter.","og_url":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/","og_site_name":"Overskrifts blog","article_publisher":"https:\/\/www.facebook.com\/overskrift","article_published_time":"2023-02-10T08:14:45+00:00","og_image":[{"width":1600,"height":896,"url":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/PSO-blog-1.jpg","type":"image\/jpeg"}],"author":"Stefan B\u00f8gh-Andersen","twitter_card":"summary_large_image","twitter_creator":"@overskrift","twitter_site":"@overskrift","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/#article","isPartOf":{"@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/"},"author":{"name":"Stefan B\u00f8gh-Andersen","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/person\/b78220010603ce4384fa7758a6eabaf3"},"headline":"Relevans for Realdania","datePublished":"2023-02-10T08:14:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/"},"wordCount":648,"publisher":{"@id":"https:\/\/www.overskrift.dk\/blog\/#organization"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/PSO-blog-1.jpg","keywords":["earned media","m\u00e5lgruppe","owned media"],"articleSection":["Arrangementer","Inspiration"],"inLanguage":"da-DK"},{"@type":"WebPage","@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/","url":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/","name":"Relevans for Realdania - Overskrifts blog","isPartOf":{"@id":"https:\/\/www.overskrift.dk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/#primaryimage"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/#primaryimage"},"thumbnailUrl":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/PSO-blog-1.jpg","datePublished":"2023-02-10T08:14:45+00:00","description":"Per Sommer redesigner processen til at producere indhold til nye m\u00e5lgrupper, bl.a. ved at forst\u00e6rke andres historier - med positive sideeffekter.","breadcrumb":{"@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/#primaryimage","url":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/PSO-blog-1.jpg","contentUrl":"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/PSO-blog-1.jpg","width":1600,"height":896},{"@type":"BreadcrumbList","@id":"https:\/\/www.overskrift.dk\/blog\/2023\/02\/10\/relevans-for-realdania\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.overskrift.dk\/blog\/"},{"@type":"ListItem","position":2,"name":"Relevans for Realdania"}]},{"@type":"WebSite","@id":"https:\/\/www.overskrift.dk\/blog\/#website","url":"https:\/\/www.overskrift.dk\/blog\/","name":"Overskrifts blog","description":"Nyeste indl\u00e6g","publisher":{"@id":"https:\/\/www.overskrift.dk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.overskrift.dk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/www.overskrift.dk\/blog\/#organization","name":"Overskrift ApS","url":"https:\/\/www.overskrift.dk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.overskrift.dk\/wp-content\/uploads\/Just-the-dots-1.png","contentUrl":"https:\/\/blog.overskrift.dk\/wp-content\/uploads\/Just-the-dots-1.png","width":258,"height":257,"caption":"Overskrift ApS"},"image":{"@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/overskrift","https:\/\/x.com\/overskrift","https:\/\/www.instagram.com\/overskrift\/","https:\/\/www.linkedin.com\/company\/10153434"]},{"@type":"Person","@id":"https:\/\/www.overskrift.dk\/blog\/#\/schema\/person\/b78220010603ce4384fa7758a6eabaf3","name":"Stefan B\u00f8gh-Andersen","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7eee59b7b5aa69f61ce713b6f85ef24d2faef678f186072e924c71249c2d2d6?s=96&d=mm&r=g","caption":"Stefan B\u00f8gh-Andersen"},"description":"Indl\u00e6gget er skrevet af Stefan, der er direkt\u00f8r i og stifter af Overskrift. Stefan er en skarp analytiker og har mange \u00e5rs erfaring med r\u00e5dgivning inden for sociale medier og nyhedssites.","url":"https:\/\/www.overskrift.dk\/blog\/author\/stefan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/9458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/comments?post=9458"}],"version-history":[{"count":17,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/9458\/revisions"}],"predecessor-version":[{"id":9504,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/posts\/9458\/revisions\/9504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/media\/9471"}],"wp:attachment":[{"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/media?parent=9458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/categories?post=9458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.overskrift.dk\/blog\/wp-json\/wp\/v2\/tags?post=9458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}