{"id":9639,"date":"2023-06-20T13:45:42","date_gmt":"2023-06-20T11:45:42","guid":{"rendered":"https:\/\/www.overskrift.dk\/blog\/?p=9639"},"modified":"2023-06-20T13:50:27","modified_gmt":"2023-06-20T11:50:27","slug":"folkemoede-2023-analyse","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2023\/06\/20\/folkemoede-2023-analyse\/","title":{"rendered":"Folkem\u00f8de 2023 online analyse – er LinkedIn ved at overhale Twitter?"},"content":{"rendered":"\r\n

Ligesom tidligere \u00e5r, analyserer Overskrift hvordan Folkem\u00f8det er forl\u00f8bet p\u00e5 online og sociale medier.<\/strong><\/p>\r\n\r\n\r\n\r\n

Hvor Twitter i tidligere \u00e5r var det ubestridte go-to-medie n\u00e5r det kom til Folkem\u00f8det, er LinkedIn i \u00e5r begyndt at hale godt ind, s\u00e6rligt n\u00e5r det kommer til at annoncere debatter p\u00e5 forh\u00e5nd.<\/p>\r\n\r\n\r\n\r\n

Twitter vs LindkedIn kampen – hvor foreg\u00e5r folkem\u00f8de-debatten?<\/h2>\r\n\r\n\r\n\r\n

N\u00e5r man ser p\u00e5 antallet ind opslag foretaget p\u00e5 Twitter hhv. LinkedIn i ugen f\u00f8r og i selve folkem\u00f8deugen, dukker et interessant m\u00f8nster op:<\/p>\r\n\r\n\r\n\r\n

\"Aktivitetskurver<\/figure>\r\n\r\n\r\n\r\n

Det ser alts\u00e5 ud til at Linkedin er et mere popul\u00e6rt medie f\u00f8r selve Folkem\u00f8det, hvor organisationer og personer annoncerede og slog p\u00e5 tromme for deres kommende debatter, indslag, events og prisuddelinger. Det er da ogs\u00e5 helt naturligt, at der f\u00f8r Folkem\u00f8det er bedre tid til at udforme gode opslag p\u00e5 Linkedin om hvilke sp\u00e6ndende emner, debatt\u00f8rer, teltplads man planl\u00e6gger at lancere.<\/p>\r\n\r\n\r\n\r\n

Men under selve Folkem\u00f8det, er det trods alt nemmere og hurtigere at skrive et kort tweet om hvad man lige har oplevet af interessant, sp\u00e6ndende events eller debat online med nogen man er enig eller uenig med – eller f.eks. et hurtigt tweet med et billede fra en debat og lignende.<\/p>\r\n\r\n\r\n\r\n

Som det ses p\u00e5 grafen, har der da ogs\u00e5 v\u00e6ret mere aktivitet p\u00e5 netop Twitter end Linkedin under Folkem\u00f8dedagene torsdag til l\u00f8rdag.<\/p>\r\n\r\n\r\n\r\n

De mest debatskabende om folkem\u00f8det p\u00e5 Twitter<\/h2>\r\n\r\n\r\n\r\n

Det er jo ikke nok som organisation eller person at skrive en masse tweets, man skal jo gerne have budskaberne ud og leve og skabe debat, s\u00e5 i stedet for at analysere hvilke Twitter profiler som har tweetet flest gange under Folkem\u00f8det, ser vi her p\u00e5 hvor mange omtaler de enkelte profiler har opn\u00e5et i de 3 dage, som en indikator for hvor “debatskabende de har v\u00e6ret”.<\/p>\r\n\r\n\r\n\r\n

Organisationer som er n\u00e5et langt ud med holdninger p\u00e5 Twitter:<\/p>\r\n\r\n\r\n\r\n

\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Organisation<\/strong><\/td>\r\nAntal @-omtaler<\/strong><\/td>\r\nTwitter-navn<\/strong><\/td>\r\n<\/tr>\r\n
Dansk Erhverv<\/td>\r\n70<\/td>\r\n@DanskErhverv<\/a><\/td>\r\n<\/tr>\r\n
Europabev\u00e6gelsen<\/td>\r\n65<\/td>\r\n@EuropaBev<\/a><\/td>\r\n<\/tr>\r\n
Danner<\/td>\r\n54<\/td>\r\n@DannerDk<\/a><\/td>\r\n<\/tr>\r\n
Dansk Industri<\/td>\r\n47<\/td>\r\n@DanskIndustri<\/a><\/td>\r\n<\/tr>\r\n
Danske Regioner<\/td>\r\n36<\/td>\r\n@regionerne<\/a><\/td>\r\n<\/tr>\r\n
Statsministeriet<\/td>\r\n36<\/td>\r\n@statsmin<\/a><\/td>\r\n<\/tr>\r\n
Kommunernes Landsforening<\/td>\r\n33<\/td>\r\n@kommunerne<\/a><\/td>\r\n<\/tr>\r\n
CONCITO<\/td>\r\n33<\/td>\r\n@concitoinfo<\/a><\/td>\r\n<\/tr>\r\n
DR Deadline<\/td>\r\n31<\/td>\r\n@Deadline_dr<\/a><\/td>\r\n<\/tr>\r\n
DJ\u00d8F<\/td>\r\n30<\/td>\r\n@djoef<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Enkeltpersoner der n\u00e5ede langt ud over rampen:<\/p>\r\n\r\n\r\n\r\n

\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
Person<\/strong><\/td>\r\nAntal @-omtaler<\/strong><\/td>\r\nTwitternavn<\/strong><\/td>\r\n<\/tr>\r\n
Camilla Rathcke<\/td>\r\n70<\/td>\r\n@Camilla_Rathcke<\/a><\/td>\r\n<\/tr>\r\n
Lars L\u00f8kke Rasmussen<\/td>\r\n64<\/td>\r\n@larsloekke<\/a><\/td>\r\n<\/tr>\r\n
Sophie L\u00f8hde<\/td>\r\n60<\/td>\r\n@sophieloehde<\/a><\/td>\r\n<\/tr>\r\n
Martin Buch Thorborg<\/td>\r\n55<\/td>\r\n@thorborg<\/a><\/td>\r\n<\/tr>\r\n
Monika Rubin<\/td>\r\n55<\/td>\r\n@MonikaaRubin<\/a><\/td>\r\n<\/tr>\r\n
Lars Gaardh\u00f8j<\/td>\r\n39<\/td>\r\n@larsgaardhoj<\/a><\/td>\r\n<\/tr>\r\n
Magnus Heunicke<\/td>\r\n37<\/td>\r\n@Heunicke<\/a><\/td>\r\n<\/tr>\r\n
Morten Messerschmidt<\/td>\r\n30<\/td>\r\n@MrMesserschmidt<\/a><\/td>\r\n<\/tr>\r\n
Margrethe Vestager<\/td>\r\n28<\/td>\r\n@vestager<\/a><\/td>\r\n<\/tr>\r\n
Morten Freil<\/td>\r\n28<\/td>\r\n@MortenFreil<\/a><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Aktive Linkedin brugere<\/h2>\r\n\r\n\r\n\r\n

P\u00e5 Linkedin har b\u00e5de organisationer og personer v\u00e6ret aktive med posts, her top-bidragsyderne som har skrevet om Folkem\u00f8det undervejs:<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Stadig forvirring om hvad der er det “rigtige” folkem\u00f8de-hashtag<\/h2>\r\n\r\n\r\n\r\n

Selvom Folkem\u00f8det fra officiel side anbefaler at anvende #fmdk hashtagget n\u00e5r man vil dele indhold p\u00e5 Twitter, er der igen i \u00e5r en lang r\u00e6kke andre hashtags i spil og forvirringen er stor, s\u00e5 man ikke n\u00f8dvendigvis lige kan finde hvad andre tweeter om i Allinge. Det g\u00e6lder s\u00e6rligt den s\u00e6dvanlige f\u00e6lde, som mange er faldet i, med at anvende #fm23 som egentlig er knyttet til PC-spillet Football Manager 2023<\/em>.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/h3>\r\n

Hvad skrives der s\u00e5 om p\u00e5 LinkedIn?<\/h3>\r\n

N\u00e5r man smider tekster fra alle Linkedin opslagene om Folkem\u00f8det i en stor spand og tr\u00e6kker de mest anvendte ord og udtryk ud (fratrukket almindelige ord som den, der, om, ham, hun, at etc.) kan man skabe en wordcloud, som giver en indikation om hvilke emner der optog folk:<\/p>\r\n

\"\"<\/p>\r\n

Jo st\u00f8rre ordet er, jo flere gange er det anvendt p\u00e5 LinkedIn under Folkem\u00f8det 2023.<\/p>\r\n

Find lidt flere eksempler og nuanceringer i denne artikel<\/a> hos KForum.<\/p>\r\n

Bagom analysen<\/h2>\r\n

Tallene er trukket fra Overskrift-tjenesten, som overv\u00e5ger digitale og sociale medier herunder Twitter, LinkedIn, Facebook, Instagram og de fleste \u00f8vrige digitale medier hvor danskerne f\u00f8rer samtaler om holdninger og v\u00e6rdier.<\/p>\r\n

Is\u00e6r interesseorganisationer, styrelser, ministerier og fonde f\u00e5r v\u00e6rdi af Overskrift til at holde sig orienteret om deres m\u00e6rkesager og kernem\u00e5lgrupper.<\/p>\r\n

Pr\u00f8v selv i 14 dage – aldeles gratis og uforpligtende. Kom i gang her<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Ligesom tidligere \u00e5r, analyserer Overskrift hvordan Folkem\u00f8det er forl\u00f8bet p\u00e5 online og sociale medier. Hvor Twitter i tidligere \u00e5r var det ubestridte go-to-medie n\u00e5r det kom til Folkem\u00f8det, er LinkedIn i \u00e5r begyndt at hale godt ind, s\u00e6rligt n\u00e5r det kommer til at annoncere debatter p\u00e5…<\/p>\n","protected":false},"author":4,"featured_media":9669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"categories":[302],"tags":[253,692,251,691,257,355],"class_list":["post-9639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyser","tag-dkpol","tag-festival","tag-fmdk","tag-fmdk2023","tag-folkemoede","tag-politik"],"yoast_head":"\nFolkem\u00f8de 2023 online analyse - er LinkedIn ved at overhale Twitter? - Overskrift<\/title>\n<meta name=\"description\" content=\"Folkem\u00f8det 2023 lignede tidligere \u00e5rs folkem\u00f8der, bortset fra at LinkedIn haler ind p\u00e5 Twitter som det foretrukne medie at tale Folkem\u00f8de p\u00e5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.overskrift.dk\/blog\/2023\/06\/20\/folkemoede-2023-analyse\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Folkem\u00f8de 2023 online analyse - er LinkedIn ved at overhale Twitter? 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