{"id":9784,"date":"2023-11-27T09:50:26","date_gmt":"2023-11-27T08:50:26","guid":{"rendered":"https:\/\/www.overskrift.dk\/blog\/?p=9784"},"modified":"2023-12-12T11:21:25","modified_gmt":"2023-12-12T10:21:25","slug":"vind-kundernes-hjerter-med-medieovervaagning","status":"publish","type":"post","link":"https:\/\/www.overskrift.dk\/blog\/2023\/11\/27\/vind-kundernes-hjerter-med-medieovervaagning\/","title":{"rendered":"Vind kundernes hjerter med medieoverv\u00e5gning"},"content":{"rendered":"<p><strong>Hvis du reagerer hurtigt nok p\u00e5 omtaler af jeres brand, og samtidig er klar til at vise at der sidder et menneske med humor og indsigt bag ved jeres SoMe-kanaler, er der meget goodwill at vinde &#8211; uden at bruge en eneste annonceringskrone.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9791\" src=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/irma-netto-700x702.jpeg\" alt=\"\" width=\"700\" height=\"702\" srcset=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/irma-netto-700x702.jpeg 700w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/irma-netto-768x770.jpeg 768w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/irma-netto-120x120.jpeg 120w, https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/irma-netto.jpeg 1170w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: right;\"><em>foto: Irma &#8211; LinkedIn<\/em><\/p>\n<p>Vi ser eksemplerne igen og igen &#8211; nogen gang som venskabligt drilleri mellem konkurrenter, som i september 2022, hvor Netto hang et stillads-stort Netto-gult banner op ved N\u00f8rreport Station i K\u00f8benhavn med teksten:<\/p>\n<p><em>&#8220;F\u00e5 r\u00e5d til at g\u00e5 i Irma. G\u00e5 i Netto&#8221;<\/em><\/p>\n<p>Irma&#8217;s modsvar p\u00e5 sociale kanaler var et foto af selvsamme banner, men hvor ordet <strong><em>r\u00e5d<\/em><\/strong> var streget over skiftet ud med <em><strong>lyst<\/strong><\/em>, alts\u00e5 til:<\/p>\n<p><em>&#8220;F\u00e5 <del>r\u00e5d<\/del> lyst til at g\u00e5 i Irma. G\u00e5 i Netto&#8221; <\/em><\/p>\n<p>Den historie kan du l\u00e6se <a href=\"https:\/\/markedsforing.dk\/artikler\/nyheder\/irma-svarer-kaekt-igen-paa-netto-drilleri\/\">hos Markedsf\u00f8ring<\/a>. Netto&#8217;s kampagne fik megen online omtale, og modsvaret fra Irma om muligt endnu mere. Netto havde haft en udgift p\u00e5 et stort banner og Irma fandt et budskab med kant og form\u00e5ede samtidig at tydeligg\u00f8re v\u00e6rdiforskellen mellem de to k\u00e6der med et stort glimt i \u00f8jet. Det er ikke f\u00f8rste og heller ikke sidste gang vi har set den slags.<\/p>\n<h2>REMA 1000&#8217;s makrel i tomat<\/h2>\n<p>I forbindelse med Black Friday i 2023, slog REMA 1000&#8217;s kommunikationschef f\u00f8lgende <a href=\"https:\/\/www.linkedin.com\/posts\/schroderjonas_vi-k%C3%B8rer-med-makrel-i-tomat-til-en-femmer-activity-7133379400250617858-3kaw?utm_source=share&amp;utm_medium=member_desktop\">op p\u00e5 LinkedIn<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9786\" src=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/SCR-20231124-nugo.png\" alt=\"\" width=\"525\" height=\"118\" \/><\/p>\n<p>Mon ikke folk hos Elgiganten har en forbindelse til Jonas Schr\u00f8der eller bruger mediemonitorering, s\u00e5 de er blevet underrettet om omtalen? I alle tilf\u00e6lde faldt <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7133379400250617858?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7133379400250617858%2C7133441870247911428%29&amp;dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287133441870247911428%2Curn%3Ali%3Aactivity%3A7133379400250617858%29\">f\u00f8lgende kommentar<\/a> kort efter:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9787\" src=\"https:\/\/www.overskrift.dk\/blog\/wp-content\/uploads\/SCR-20231124-nuzg.png\" alt=\"\" width=\"514\" height=\"420\" \/><\/p>\n<p>(billedet fra Elgiganten viser en luftrenser)<\/p>\n<p>Dialogen trak ihvertfald et smil p\u00e5 l\u00e6ben p\u00e5 vores kontor. Om det er muligt at etablere lidt venligt drilleri eller vise menneskelighed p\u00e5 anden vis, s\u00e5 vil alle med velfungerende digital mediemonitorering v\u00e6re underrettet om omtaler af deres brand. Dermed har de ogs\u00e5 f\u00e5et muligheden for at tage f\u00f8rste skridt til at vinde anderkendelse og goodwill, hvis de form\u00e5r at besvare omtaler som denne (eller mere drillende omtaler) p\u00e5 en god og engagerende m\u00e5de.<\/p>\n<p>Hvis du selv er interesseret i at vide n\u00e5r I bliver omtalt &#8211; p\u00e5 LinkedIn eller andetsteds, kan du pr\u00f8ve medieoverv\u00e5gning fra Overskrift gratis i 14 dage.<\/p>\n<p><a class=\"btn btn-warning\" href=\"https:\/\/www.overskrift.dk\/ydelser\/overvaagning-af-sociale-medier\">Overv\u00e5g omtaler af dit brand &#8211; Pr\u00f8v gratis i 14 dage<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hvis du reagerer hurtigt nok p\u00e5 omtaler af jeres brand, og samtidig er klar til at vise at der sidder et menneske med humor og indsigt bag ved jeres SoMe-kanaler, er der meget goodwill at vinde &#8211; uden at bruge en eneste annonceringskrone. foto: Irma &#8211;&hellip;<\/p>\n","protected":false},"author":5,"featured_media":9792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[299],"tags":[590,577,695,295,300,696,237],"class_list":["post-9784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-digital-mediemonitorering","tag-digital-medieovervaagning","tag-irma","tag-marketing","tag-medieovervaagning","tag-netto","tag-sociale-medier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vind kundernes hjerter med medieoverv\u00e5gning - Overskrift<\/title>\n<meta name=\"description\" content=\"L\u00e6s hvordan du kan bruge medieoverv\u00e5gning til at skabe mere engagement i din m\u00e5lgruppe. 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